A voyage back to the Victorian era, Erdem A/W23 saw Anthony Turner craft windswept, wet-look heroines who created quite the riot on the runway
Rebellious Victorian girl caught in the rain provided the inspiration for this season’s hair at Erdem, with centre-partings and low ponytails integral to the core look. “We were inspired by the more riotous women of this century,” says session stylist Anthony Turner. “When it came to the creation of these looks, perfection went out the window.”
One look sported by many models on the runway imitated a maid’s up-do, that had become windswept and elegantly dishevelled. Anthony crafted a messy low pony with curls cascading down the back at different lengths, which created the illusion of hair falling out of the clasp. At the front, curls were left more natural, framing the face on either side. Anthony finished the look by spraying OLAPLEX’s new No.4D Clean Detox Volume Dry Shampoo all over the hair. “We wanted to create the appearance of something that was once intentional, that has now become beautifully weathered. Using this product helped achieve more textured hair,” explains Anthony.
Bringing more of a wet-look finish to the second look, Anthony used lashings of OLAPLEX No.9 Bond Perfector Nourishing Hair Serum to add lustre and shine throughout the low pony. Anthony added serum all the way through dry hair before adding a mist of water, to create the appearance of ‘wetness’ while maintaining texture and hold. “We worked it through with our fingers – we didn’t use a comb a brush – because we wanted it to appear very organic and effortless,” he adds. “No.9 can be used as a styling product when used on dry hair. It works on all hair types, including afro and curly.”
For the finale look, models also took to the catwalk with crystal embellishment at the roots to imitate rain droplets on the hair. This illuminated the glossy finish of OLAPLEX’s No.9 Bond Perfector Nourishing Hair Serum, which was reapplied to the model’s hair before walk-out.