When your client invests in colour they want it to last. With the new JOICO Colorful range, you can be sure to preserve your fierce colour work while also caring for hair.
The last thing clients want is to see their hard-earned cash going down the drain â literally â with colour results that simply do not last. Earn their trust and preserve your work with JOICO Colorful.The new range inserts effortlessly into both clientsâ regular homecare routine and the backwash for truly impressive results. Combining antioxidants and specialist technology to boost vibrancy, JOICO Colorful strengthens, repairs, and prevents fade for each and every strand. Nourishing camellia oil and pomegranate extracts take centre stage â camellia oil is packed with omega-9 for luminous shine and moisture, while pomegranate offers fade-fighting antioxidants.
Each product in the range:
- Protects long-lasting vibrancy and tonal integrity for up to eight weeks*
- Is free from SLS/SLES sulphates**
- Provides UV protection for longer-lasting colour***
- Increases shine, manageability and strength****
Ensure your hair colour can go the distance with JOICO Colorful.
For more information about JOICO and the #JOICOColorful collection, visit joico.eu
*Tested with permanent and semi-permanent hair colour; when washing hair two to three times a week using Colorful Shampoo**SLS/SLES = sodium lauryl sulphate/sodium laureth sulphate
***When using Colorful Glow Beyond Anti-Fade Serum
****Against combing breakage on damaged hair
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