Goldwell: colour for the people

by | 8 Sep 2022

Promotion – Goldwell

Goldwell colorance is for everyone – and we mean it! Every stylist and every client can enjoy the dynamic performance of colorance

Model with blonde and pink bob, wearing white and pink shirt

When it comes to colour products, you want a range that you can rely on. A range that plays well with others while also standing on its own. A range with versatility – not just in tones, but also in the services you can use if for, allowing for limitless creativity.

Goldwell Colorance is that colour. From soft hues to strong statements, there’s nothing Colorance can’t do. Its easy-to- use system means it’s a great option for literally every level of stylist. Juniors can rely on its dependable results, while senior colourists can bend the rules and truly play.

It performs perfectly on its own, but even works well when mixed with other products within the Goldwell portfolio. There are no limits to what you can create – this is truly inclusive colour.


Outstanding, vibrant, and brilliant colour results from a huge spectrum of shades, including ravishing reds and brilliant brunettes.


There’s an undertone for everyone, from icy cool to perfectly balanced and natural – so get experimental!


Colorance offers rich, beautiful colour for clients with up to three-times more shine.


Colour and repair in one step, to give clients the ultimate peace of mind. You’ll be amazed at how easy to manage even damaged hair is!


Colorance lasts up to 25 washes, and the Gloss Tones have proven to last 41 per cent longer compared with leading competitors.

Hair product bottles standing
Model with long curly red hair, wearing blue top

Power pairings

Colorance’s versatility opens endless possibilities for services:

Combine Colorance Clear and @Pure Pigments, for Goldwell’s new service for ultimate shine: the Power Shine Service. It allows for the most individual, versatile glossing with a unique play of colour reflection

Mix with Topchic, Goldwell’s permanent colour range, to easily tone and refine to create the perfect colour balance

Expand your paintbox with innovative colours in the Elumen and Elumen Play ranges for intense shine and bold colour

Pair with LightDimensions for repairing qualities after lightening

Model with light brown golden hair with full fringe

High shine, high impact

10 minutes – that’s all it takes to turn client’s heads using Goldwell Colorance Gloss Tones! 


Goldwell Colorance Gloss Tones are your secret weapon for speedy shine, delivering luminous colour in just 10 minutes.

The ammonia-free liquid formula is available in 16 shades and clear, and have the same long- lasting appeal as the other Colorance products. This exciting new addition to the Colorance family can help you in every imaginable scenario, from enhancing natural shades for a refined finish to creating expressive and exciting looks.

With its exclusive IntraLipid Technology, Colorance Gloss Tones can actually help to repair hair’s structure even as it colours, regenerating up to 70 per cent of the hair’s lost lipids while its unique pH-balanced formula.

Looking to pump up the coverage? Colorance Cover Plus has 11 shades to choose from, with up to 75 per cent grey hair coverage for a natural blend

Artists adore Gloss Tones

Angelo Seminara headshot

“Gloss Tones has improved our toning services. We have a ‘glow dry’ service that’s perfect for updating toning between lightening services. The easy-to-apply consistency means we only ass 15 minutes on to blow-drying time to upgrade the service!”

Angelo Seminara

Urban Retreat, Goldwell global ambassador

Lydia Wolfe headshot black & white

“The name Gloss Tones says it all. Mixing the product in front of the client piques their curiosity – it’s like creating their own bespoke cocktail so they are more engaged. It’s quick and easy to do, what’s not to love?”

Lydia Wolfe

Co-founder, Jack & The Wolfe

Jamie Benny headshot black & white

“It’s incredibly easy to mix and apply and a time efficient service for clients offering incredible results. The Gloss Tones shades are perfect for clients wanting that multi-tonal result with the combination of soft shades.”

Jamie Benny

Artistic director, Hare & Bone

Working hard for the planet

The full colorance portfolio is completely climate neutral. Its CO2 emissions are offset through the support of a CO2 climate protection project, paired with other environmental efforts:

Kao Salon Division supports a wind farm in Morocco with 40 wind turbines, allowing the brand to make an important contribution to reducing the share of fossil fuel-based electricity

The aluminium used for the Colorance cans and tubes has a recycling rate of 95 per cent, and cans ensure minimal oxidative waste. A three-layer label means bottles don’t need an extra box

Lots of the Colorance formulations are produced in a cold-batch process to save energy during the manufacturing process itself

Goldwell hair product bottle

Colorance Gloss Tones Clear is now available in a 500ml bottle for more glossy goodness than ever. The non-pigmented formula offers superior shine and a touchably- soft, healthy appearance for all hair types. Use it alone for a brilliance- boosting gloss service or mix with other Colorance Gloss Tones to adjust depth and deposit.


Colour your world with the Goldwell Colorance portfolio. For more information, call 020 3540 1200 or visit, or

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