Promotion – Goldwell
Color Atelier is an exciting new programme from Goldwell which champions colour expertise and the salons who offer it
In a world where consumer behaviours are ever-changing, it has never been more important to shout about the premium experience you offer in the salon. It is that unique time in the chair which will encourage client loyalty and set your salon apart from competitors.
Developed to support the salon industry by championing professional colour services, Color Atelier from Goldwell is an exclusive campaign cleverly featuring dual-purpose messaging to target both stylists and clients. The purpose? To ensure that both stylists and salon clients know and recognise that a Goldwell Color Atelier Salon Experience is synonymous with uniquely crafted, beautiful hair.
Goldwell Color Atelier encompasses a group of certified Goldwell salons and stylists, giving them the ability to profile themselves as a premium colour provider. Established to help grow consumer trust and desire for professional colour services, it has been uniquely designed to boost the awareness and understanding that every colour service is crafted for each individual client through an expert consultation.
The campaign also provides stylists with a digital opportunity to showcase the incredible results and benefits of having a bespoke, professional colour service. This also helps drive consumer awareness, desire and demand for Goldwell via an engaging social media campaign: Color Atelier Creation.
I love how Goldwell Color Atelier has given us a refocus as a salon for 2023. Even before their consultation, clients can flick through the services and clue-up on the innovative products and trends which gets them talking about it before they even sit in the salon chair.
The added value we can provide has me and my team looking and feeling like alchemists, and true passionistas of the craft, as we create completely bespoke colours for all our clients and are constantly bringing them new trends to try.
Goldwell Color Atelier creates the synergy between colourists and a traditional atelier, highlighting the care and craft that goes into every bespoke colour service, alongside demonstrating the stylist’s knowledge for the ever-moving fashion and trend landscape.
The campaign also spotlights Goldwell’s innovation, superior product performance and breakthrough in-salon services. This will be featured in-salon and across social media, bringing the Goldwell Promise to life via five, distinct categories including:
● Superior product performance: Ground-breaking formulations that deliver the best hair results from in-salon services to at-home care and styling essentials
● Best-in-class stylists: Educated professionals that work with each client to develop customised services specifically tailored to reveal their most individual style
● Revolutionary services: Treatments and services that leverage formulas infused with the most cutting-edge technology, delivering truly transformational results that far exceed every client’s expectation
● Breakthrough technology: Constant innovation that pushes the limits of existing industry offerings for next-level results
● Trend focused looks: Looks that reflect the most up-to-date fashion trends across colour, cut, styling and texture