A new study by salon group Peter Mark reveals hair breakage is a major worry for Irish women

Model with curly hair touching scalp Image: Nioxin

More than a third of Irish women have issues with hair thinning, with hair breakage of more widespread concern than root-based loss, according to an online survey taken by Peter Mark in March. Results are based on 1,149 responses, mostly from women aged 24 to 55. 

Nearly a third of respondents (31 per cent) ranked breakage, a common side effect of routine colouring and styling, as their top hair concern. Scalp issues ranked fourth after hair breakage, loss, and thinning, with 54 per cent of respondents saying they do not use haircare or supplements to tackle any of these concerns.

Hairdresser applying Nioxin treatment for hair thinning
Image: Nioxin

Model applying Natucain to scalp
Image: Natucain

Peter Mark ensures that a specialist trained by hair loss brand Nioxin available at each of its 67 salons across Ireland. Ciaran Purcell, Peter Mark’s brand experience head, said: “It’s clear from the research that a significant number of women are unhappy with the health of their hair at present. The Nioscope tool allows our Nioxin Specialists to assess the condition of the scalp and provide bespoke recommendations to address the client’s specific hair and scalp issues.”

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