Promotion – L’Oréal Professionnel Paris
The hair industry needs a healthy workforce. Head Up – the new mental health mission from L’Oréal Professionnel Paris –
is the treatment it needs
Positivity in power
Hairdressers are busy, working under constant pressure. With an increasingly burned-out workforce, the need for mental health intervention is clear. L’Oréal Professionnel Paris is here to help, with
Head Up
Cuts, colours, restyles, photoshoots, live shows – whether hairdressers are bossing it on the salon floor, freelancing, or in session work, it’s a life lived in the fast lane. In a high-octane industry all about performance, there’s not much time to think about when your tank is running low.
Not just technicians and creative talents, hairdressers are unofficial therapists, fulfilling a unique role as listeners as well as service providers. The fact that 75 per cent of clients consider a hair appointment a form of self-care* shows the level of responsibility stylists hold. But how are hair pros feeling? According to two studies by L’Oréal Professionnel Paris, mental health is the number one challenge for stylists in six countries, while 65 per cent have experienced anxiety, burnout and depression during their professional career.*
Couple this with the fact hair pros spend an average of 2,000** hours a year listening to clients, it’s no wonder they need more support.
A mental health pandemic is raging in this vibrant industry. If we fail to intervene, we could lose our brightest and best, not to mention the next generation of talent, which tends to prioritise their mental health. Feeling drained and overwhelmed shouldn’t be the norm in a hairdresser’s day. But there is help on hand…
A trusted partner since 1909 – there to help educate and inspire – L’Oréal Professionnel Paris is going further to help today’s hair community where it needs it. Head Up is a movement focusing on improving hair professionals’ mental health, with free education resources so hair pros can help feel better, setting off a ripple effect of mind positivity.
Find your head space
Through Head Up’s free and easily accessible mental health training, users can expect top-grade teaching for hair professionals by hair professionals, the people who know best what those struggles are like at the coalface.
This is no flash in the pan – Head Up will be a permanent fixture for L’Oréal Professionnel Paris, providing solutions to improve hair pro happiness and mental health on the salon and session floor, helping to create a more harmonious, inclusive and prosperous industry.
Hosted by former colourist and working psychotherapist Hayley Jepson, and hair professional and brand educator, Daniel Mason Jones, Head Up Keys offers four certifying and easily digestible modules to supercharge stylist mental health. Those on the Head Up journey will also have use of a digital workbook for both online and offline training. Stylists can access Head Up Keys online via lorealprofessionnel.co.uk, @lorealpro on YouTube and on the L’Oréal learning platform, Access.
Lasting eight minutes each, these four modules include:
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Head Up Keys Résumé
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Mental Health Matters
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Self-care
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YOU: Setting boundaries
Forget buzzwords and lofty statements, Head Up has its mission set to train 20,000 hair professionals by the end of 2023, rising to 100,000 by 2025. Head Up means getting on with the business of hitting those mental health milestones – that’s why all L’Oréal Professionnel Paris employees are encouraged to complete the Head Up course, meaning the people behind the programme are in it with you.
I know how mental health can affect a pro’s personal and professional life and the struggles it can cause. Working to create resources for our community on mental health is a true opportunity
Pay it forward
Hairdressers aren’t rivals, they’re a community. Pass on the Head Up message with
L’Oréal Professionnel Paris
A path to better mental health is here for all, and we can share the love in a heartbeat. Want to let your followers and fans know about Head Up, and help more hairdressers find better mental health? Simply share the hope sign (pictured, above), announcing your support of Head Up to others.
The word’s out. Now spread it wide and help your fellow stylists build a more resilient mental health, an essential in an industry that needs to balance the demands of time pressures with client service. We’re all in this together.
Anxiety, burnout, and feeling overwhelmed do not have to be your fate – but we need to change to keep us all happy and healthy. So, make the sign and let us all align with Heads Up from L’Oréal Professionnel Paris, for real education intervention, positive change, and a better future on the floor and off it.
Ready to help yourself and others build better mental health?
Head to @lorealpro #HeadUp #HeadUpKeys