How adding Instagram’s ‘book now’ feature could help your business

Let’s face it, we’re all addicted to Instagram. Whether you love the scroll or not, there’s no denying that Instagram is a powerful business tool. Here’s how you can use the book now feature to your advantage when it comes to clients…

Love it or hate it, Instagram is here to stay. So why not use it to your advantage? By setting up your page so browsers can book directly from Instagram, you could really boost your client base.  After all, the stats don’t lie. According to stats released by Hootsuite, more and more people are booking directly from Instagram than ever before. Engaged followers are much more likely to become customers, so if you have a big following you may be missing a trick without having a book now feature on your page.

According to 2021 statistics from Hootsuite:

  • 1 Billion people use Instagram every month
  • 30 minutes is the average time users spend on Instagram each day
  • 81 per cent of people use Instagram to research products and services
  • 50 per cent of people have visited a website to make a purchase after seeing a product or service
  • 200 million Instagram users visit at least one business profile daily

The advantage of adding is book now feature to your business Instagram account is that it makes securing a booking so much easier for you and the client – no emails, no telephone calls, no back and forth.

How to add a ‘book now’ link to Instagram

This is how to get started:

  1. Make sure your Instagram account is linked to your Facebook business account. 
  2. Log into your Instagram account and hit ‘edit profile’ then scroll to locate the action button option.
  3. Choose a booking partner (some have a monthly fee).
  4. Create an account with the partner and sign in. 
  5. Then just wait for the book now button to load – simple!

In you want to find out more, this video should help.


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