How salons can start their journey towards great texture hair equality

A new service offering is a big step for any salon, including textured hair, but equality is vital, explains textured hair specialist Jacqui McIntosh

It will always seem daunting to engage in a new service or venture for any salon business. Starting the journey towards great textured hair equality in a salon involves careful planning and commitment.

Here are the steps to consider:

1. Education

Invest in education for yourself and your team. Learn about Afro and textured hair care techniques, styles, and trends. Partner with product manufacturers that offer training and support in this area.

2. Specialisation

Consider upskilling in specific Afro/textured hair services. Consult with a specialist business advisor to determine the best services to introduce to your salon based on your target clientele and location.

3. Assess your team

Evaluate your team’s skillset and identify areas where they may need additional training. Begin by bridging the texture gap within your current services, such as shampooing, styling, cutting, and colouring.

4. Product selection

Add Afro hair-specific products to your portfolio. Afro hair has unique needs, and clients appreciate it when you use products designed for their hair type. Ensure you stock a range of suitable products.

5. Pricing

Set pricing that reflects the specialised nature of Afro and textured hair services. Consider the time, resources, and expertise required. Keep in mind that while some services may take longer, the higher client frequency can compensate for it.

6. Marketing

Promote your new Afro and textured hair services through targeted marketing efforts. Showcase your expertise, specialised products, and commitment to texture hair equality in your promotional materials.

7. Feedback and adaptation

Continuously gather feedback from your clients and adapt your services accordingly. This will help you refine your offerings and meet the evolving demands of the textured hair market.

By taking these steps, your salon can contribute to texture hair equality and tap into the growing demand for Afro and textured hair services in the industry.

Jacqui McIntosh is a texture hair specialist and the european director of education at Avlon UK

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