Looking to attract more creative colour clients? Lea Shaw, owner of Rural Fringe, shares her secrets to diversifying your clientele
It’s common knowledge that in order to build a successful salon, you need loyal clients. One effective way to attract and retain customers is by cultivating a diverse and colourful clientele. If you develop a business that is attractive to a wide range of clients, you not only promote inclusivity and diversity but also encourage loyalty. Colourist Lea Shaw shares her expert advice on building your salon and profile to attract and maintain loyal clients.
Create a welcoming environment
“Make your salon a welcoming space for clients from all backgrounds. Ensure that your salon environment is comfortable, clean, and inviting. Consider using different decorations that reflect different cultures or celebrations, such as Pride and Christmas. Train your staff to provide good customer service that is inclusive and respectful to all clients.”
“To build a colourful clientele, start by thinking about your salon’s identity. Think about the atmosphere, services offered, and the overall experience you want to provide. Consider your target audience and the type of clients you want to attract. By clearly outlining your salon’s identity, you can communicate your unique selling points to potential clients.”
Use social media
“Make the most of the power of social media to build your salon’s profile and reach a large audience. Create engaging and visually appealing pages on platforms like Instagram, Facebook, and TikTok. Showcase your salon’s work by sharing before-and-after transformations, behind-the-scenes content, and client testimonials. Engage with your followers by responding to comments and messages.”
Offer a range of services
To attract a colourful clientele, it’s key to offer a variety of services which cater to different hair types, styles, and preferences. Train your team to be confident in various techniques, such as cutting, colouring, styling, and treating different hair textures. You also need to be clued up on the latest trends and techniques to provide your clients with the latest looks.”
“Colour training plays a crucial role in helping a team excel and showcase their expertise. By investing time and effort in colour training, your team gains the ability to create amazing transformations. Understanding the principles of colour theory, learning the latest techniques, and staying up-to-date with industry trends allows the team to create amazing results for clients’. By demonstrating their colour skills, a team of skilled hairdressers can build a reputation for excellence, and attract a loyal clientele.
If you’re passionate about colour and you’re ahead of the new techniques and trends, this will be apparent to clients, and make them more inclined to choose your salon – especially when looking to have a colour transformation.”