Matrix colour and trend ambassador Zoë Irwin shares her top three things to get clients’ hair set for the season ahead
Clients are soon to be returning from holiday, meaning sea, sand and chlorine will have played havoc with their hair. The end result? Their once beautiful blonde will likely have become dry and dehydrated with split ends aplenty.
Matrix editorial colour and trend ambassador, Zoë Irwin believes haircare is the responsibility of both the hairdresser and the client. “To ensure hair looks good and stays looking fabulous is a two-way partnership, even if most clients have forgotten all about it during the summer month,” she explains. “As the hair expert, you need to think about the longevity of the hair when colouring it, not just how it looks when the client leaves the salon.”
Needing some extra advice to help clients prep for the season ahead? Here are Zoë’s top three ways to amp up clients’ hair condition before autumn arrives.
Have your client prep their hair before their colour appointment
“Invite them into the salon at least a week before their colour appointment to buy a treatment. A glistening blonde is only as good as the canvas you are working on. Therefore, to achieve longevity and tone, make sure they regularly apply a deep conditioning mask.”
Tease them into the new season
“There’s plenty of time to introduce new trends for A/W23, so when your client returns for their post-holiday appointment, tease a new, upcoming trend to transition them into the coming months.”
Think about skin tone
“Inevitably, clients will want to hold onto their summer tan for as long as they can, so ensure you consider the change in their skin tone. Introduce a few face-framing pieces to make the skin look less red, or to make their eyes pop. Ensure the client has the most beautiful blonde, even if it’s not on trend; looking fantastic is more important to your client.”