Hunter Collective and Elth’s new collaboration will help its freelancers become more sales savvy…
Stylists, including freelancers, aren’t always the best retail upsellers. But a new partnership between freelance membership community Hunter Collective and retail solution platform Elth, which was recently unveiled at HC’s newest Rosebery site, promises a better way. Its members are being given the tools to upsell their favourite hair and beauty products and make more money via the partnership. Through it, Elth seeks to offers its services to hair as well as beauty professionals.
During a recent event at Hunter Collective, Creative HEAD was exclusively invited to see a showcase of retail brands already featured on Elth, including several holistic skincare ranges, who displayed their products for the space’s freelance community to view.
The goal for Elth was to figure out what hair brands Hunter Collective’s freelance community wanted to sell, but they already have a few high-end hair brands available, explains co-founder, Samantha Freedman.
“It’s been nice to get to know all the brands stylists are using at Hunter Collective including the products they are looking for, so we can help grow our database. Haircare wise, we’re already working with brands like L’Oréal Professionnel Paris, OLAPLEX, as well as smaller indie brands like John Masters Organics. The recommendations from professionals today have included brands like Kevin Murphy and Davines, so we’re excited to get them on board.”
Perks for freelancers using Elth include a healthy 25 per cent commission on every product they sell and no associated costs or set-up fees. All deliveries arrive at the client’s chosen address within three working days. Setting yourself up on Elth is similarly easy and includes an online quiz to determine what categories you’re interested in selling, including price points, and any values you’re interested in promoting like products from female-founded brands. “Then it will come up with the brands and products that we suggest could work for them,” says Samantha. “They can go back and edit things as and when.”
For stylists who still feel unsure about upselling, Elth offers a sales training library with in-depth information including videos about the products they stock. “If they want to swot up on a brand, they’ve got access 24 hours a day, seven days a week,” she adds. Training for individuals and groups in-person or on zoom is also offered.
Samantha thinks that Elth is a great opportunity for stylists to become multi-influencers beyond promoting hair products; “You don’t just ask your hair stylist for advice on hair, you go for life advice too, so it’s nice to bring in all the different categories together and that’s what we wanted to try and do.”
As a business already in action, Elth’s had positive feedback from freelancers already, says Samantha. “The feedback we’ve had so far has been that it’s easy to do and a great way to earn extra income. People have said that it’s made them feel much more able to service their client.”
Lacey Hunter-Felton, Hunter Collective’s co-founder said: “I’m super excited about our partnership with Elth because we need new digital solutions to practical issues for freelancers like holding and buying stock, minimum orders, and figuring out delivery. The old way is cumbersome and outdated, and it could be so much better, plus your clients’ expectations have evolved. They expect beautiful products delivered to their houses in record time, right? As a freelancer I think it’s difficult to manage stock and your cash flow, so this kind of digital solution platform shares the same values that we do.”