Nightclub Vibes

LUVELY, DALKEITH – OPENED NOVEMBER 2021

Paterson SA stylist Gemma Hill took on a new challenge when she opened her new salon, Luvely, in Dalkeith, just outside Edinburgh.  Gemma remains part of the Paterson SA family but has created a satellite salon that celebrates the legacy of Paterson SA’s founder, George Paterson. 

Named after a club night that George ran in Edinburgh, the salon is as unique as the spelling of its name.  Graffitied walls, featuring caricatures of George and Gemma along with several of George’s and Gemma’s favourite phrases, are a major talking point.  

Says Gemma: “We are looking to the future and taking responsibility for our planet and as part of the Green Salon Collective we recycle as much of our ‘salon rubbish’ as we can, including hair, used foils, empty colour tubes, plastic and paper as we can. Our philosophy is all-inclusive and one that George would have loved: ‘Anything Goes at Luvely’.” 

Managing Director of PSA, Elaine Murdoch added, “Luvely is an opportunity for Gemma to spread her wings whilst still remaining part of the Paterson SA family and has our complete support from myself and the team.” 

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