Promotion – Hairstory
Offer something fresh, exciting and effective,
with Hairstory’s game-changing New Wash
Don’t be afraid to explore outside the box; just because something is the ‘norm’ doesn’t mean it’s the best option. This curiosity is what fuels Hairstory, a brand that is laser-focused on offering the best products and experiences for its customers, providing what’s right for them rather than creating problems to be fixed.
Hairstory was born from one simple question: is shampoo the best way to wash hair? While they certainly pull impurities from hair, they also contain detergents that remove a lot of goodness too. Detergents can leave the scalp vulnerable to irritation, and can cause dry lengths, static, and oily roots as the body tries to rehydrate the hair.
The answer, according to Hairstory, is cleansing creams. Its New Wash is detergent-free and cleans hair with a blend of essential oils and naturally-derived saturated cleansers. There’s no foam to be seen as excess oil, styling products, grime and impurities are all carried away, leaving natural oils untouched and the scalp’s ecosystem undisturbed.
“Using a conditioning cleansing cream like New Wash won’t require a separate conditioner, and it’s impossible to overuse New Wash. It also won’t strip away colour, which stays true longer,” says Jackie Gilbert Bauer, co-founder and head of product development.
“NEW WASH REALLY HELPS US BRING OUT THE BEST IN OUR CUTS; IT’S LIKE A SECRET AGENT STYLING CREAM. IT HELPS DEFINE ALL THE SUBTLE LAYERS AND SHAPES THAT ARE A SIGNATURE PART OF OUR WORK”
Rethink the future
Not satisfied with simply reshaping the way we clean hair, Hairstory has big plans for the future and for sustainability too. New Wash not only reduces the need for multiple products (and therefore plastics) but its recyclable pouches also weigh less than traditional bottles to transport. The cleansing cream is 100 per cent biodegradable and won’t harm marine life when rinsed away.
As well as being detergent-free, New Wash is paraben-, phthalate- and sulphate-free. Hairstory caters to salons and customers alike with its refillable aluminium dispensers and refill pouches.
Switching to New Wash right now will cut your salon’s packaging carbon footprint by 85 per cent, and there are further sustainability goals being met on an ongoing basis.
To discover how New Wash can provide unique solutions and brilliant experiences for clients, visit hairstory.com
Related Articles
Step by step using The Ultimate by Tangle Teezer
Tangle Teezer has the perfect finishing touch
Creatives assemble
Surround yourself with positive energy
Gilded glamour with ghd Grand-Luxe collection
