Promotion – Schwarzkopf Professional Bonacure Clean Performance
Forget rose-tinted glasses, the only shade to be rocking now is green. Not only is it imperative that our industry starts facing up the facts of its impact on the planet, but clients are also looking for evidence you’re thinking of the environment in how you work – an interest that’s only growing. Gina Conway, owner of Gina Conway Atelier Salons says: “This is the future of the industry, we need to start now and go big.”
The world is facing a climate emergency, which means that each and everyone one has to play out part in reducing waste and living more sustainably. As hairdressers, you have the power to make a real difference. Each day, huge amounts of energy, water, plastic and chemicals are used, with huge amounts of waste used. It may seem like an impossible task to be truly ‘green’, but by reducing demand for energy, lowering your salon’s energy use, reducing yours and your clients’ carbon footprints and reducing waste can help to counteract the environmental impact your salon has. By using ethical and sustainable products and packaging whenever possible is also key to becoming a more sustainable salon, which will in turn attract more clients.
Becoming a sustainable salon is a journey, and it’s one which will continue as more and more changes are made to how everyone works. There’s no end point, so it’s key to do what you can by making small changes now and continually building on your efforts. Whether you’re new to going ‘green’, or are familiar with making sustainable switches in your salon, there’s still plenty to learn. The good news? We’re here to help you clean up your business in a week-long series with Schwarzkopf Professional Bonacure Clean Performance. The new range is set to change professional haircare for good. Embracing clean beauty and high-performing products that are free from compromise and full of promise.
Grab your notebook, set some reminders and check out the agenda below to see what’s in store…
Clean Up Your Business with Schwarzkopf Professional Bonacure Clean Performance
Why eco is the way to go
See how vegan, clean and sustainable products are driving consumption
Is your salon sustainable enough?
Inspiration from salons implementing positive initiatives
Green, clean AND hi-tech
Why you no longer need to choose between ‘green’ and ‘hi-tech’ – an introduction to Schwarzkopf Professional Bonacure Clean Performance
Ten ways to work more sustainably – Part one
Practical decisions you can make regarding waste and recycling
Ten ways to work more sustainably – Part two
Even more practical decisions you can make regarding waste and recycling
Going green – what’s in it for you?
Boosted reputation, enhanced bottom line, new clients… and more!
Why I’m cleaning up my business with Bonacure Clean Performance
Hear from the salons using the range.
Creating change within the industry
A panel discussion with a selection of hairdressers sharing why sustainability matters to their business and how meaningful changes can be made across the industry
Join the green, clean team
Find out how YOU can offer Schwarzkopf Professional Bonacure Clean Performance in your salon.