Promotion – Schwarzkopf Professional Bonacure Clean Performance
You know WHY we need to reduce our environmental impact. You know WHERE the industry needs to do more to help the planet. You know HOW you can take the steps in your salon to make impactful change. Now YOU need to the lead the charge. Choose sustainability, choose transparency and change the hair industry for good, with help from Schwarzkopf Professional Bonacure Clean Performance.
You want to meet the needs of clients clamouring for more ‘clean’ products, but you don’t want to simply ‘green-wash’ what you do – you need to take a meaningful and authentic approach. Be safe in the knowledge you’re providing clients with effective yet sustainable products, thanks to the new collection from Schwarzkopf Professional. Full of what’s good, free of what’s not, all new Bonacure products embrace the concept of Clean Beauty. The clean formulas are free-from sulphates, silicones, mineral oils, phthalates, microplastics and artificial colourants.
The new Bonacure Clean Performance packaging uses 72 per cent less plastic than before, in part due to a new bottle cap, Schwarzopf Professional will also recycle more than 260 tonnes of plastic during production of these ranges.
Ready to kickstart your sustainable journey?
- Explore the full story behind the ranges, with a closer look at the power of the breakthrough vegan keratin and much more at schwarzkopfpro.com/bonacure.
- Don’t settle for ‘ordinary.’ Keep up with the latest colour and care initiatives from Schwarzkopf Professional with ASK Education. These curated training programmes offer a seamless, blended learning experience IRL and online.
Further celebrating the launch of Bonacure Clean Performance, ASK Education is inviting hairdressers to explore a range of curated, care-specific educational training programs that are deeply rooted in a seamless, blended learning experience. Not only covering perfect product confidence, but also showcasing how to up-skill and go beyond the ordinary with more sustainable salon practices. The hero seminar, ‘SUSTAINABLE SALON PRACTICES’ will help you to make the right choices when it comes to being more sustainable in the salon. These face-to-face training sessions are offered locally, while engaging online learning opportunities are accessible on-demand via the ASK eAcademy: ask-elearning.com.
You can also join in on the digital buzz over on @schwarzkopfprouk where Bonacure Clean Performance will be supported with tips and tricks straight from the experts, alongside a wealth of inspiration and bite-sized information.
So, what are you waiting for? Join Schwarzkopf Professional in inspiring confidence as we all do our part to create a more sustainable world!