Like

K-O hair damage with JOICO K-PAK

JOICO K-PAK

A new look and new technology for hair repair icon JOICO K-PAK

For over forty years, JOICO K-PAK has been rescuing and restoring distressed tresses to their shining, healthy-looking glory. And fresh for 2020, the iconic range has been given a boost.

Now powered by the latest JOICO SmartRelease™ liposome technology, the classic K-PAK range and the vibrancy-safeguarding Color Therapy line deliver even longer-lasting strengthening and replenishing results. The key is the unique delivery system, which continuously releases rosehip oil, arginine, and keratin to help to help repair and fortify hair precisely where it needs it, while protecting the hair from the cumulative effects of excessive heat styling, pollutants and over-processed chemical treatments.

From backwash must-haves to take-home heroes, the entire K-PAK and K-Pak Color Therapy range has been given a packaging makeover and benefits from this carefully-crafted formula upgrade:

K-PAK
In only four steps, the K-PAK backbar treatment reconstructs, rebuilds and protects damaged hair. It’s the only in-salon treatment to contain the Hair Protection System™, which restores hair’s stress manageability, replenishes hydration and balances porosity to actively rebuild damaged hair, increase shine, smoothness and strength – with the client instantly noticing the results.

Plus, the at-home aftercare can help maintain every client’s hair comeback, whether they’re guilty of excessive heat styling, chemical damage or exposure to harsh environmental factors.

K-PAK Clarifying Shampoo

This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind.

K-PAK Reconstructing Shampoo

Lather in lustrous, more resilient hair. Formulated with damage seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and prevent future damage, instantly improving elasticity, strength, and shine.*

*When used with K-PAK Reconstructing Conditioner or RevitaLuxe

K-PAK Reconstructing Conditioner

On a mission to repair hair that’s seen one too many blowouts and colour changes? This restorative daily conditioner zooms in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. As well as doubling hair resistance to breakage*, it smooths, detangles, and eliminates static.

*Against combing breakage on damaged hair vs. a non-conditioning shampoo

K-PAK Liquid Reconstructor

With a potent cocktail of amino acids and smart keratin technology that starts repairing and strengthening stressed strands on contact, this liquid reconstructor is everything you love about K-PAK Reconstructor turned into a lightweight formula that’s just right for those with fine, fragile hair.

  • 65% less breakage*
  • Lightweight formula
*Against combing breakage on damaged hair vs. a non-conditioning shampoo

K-PAK Hydrator

This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again.

  • Instantly replenishes lost moisture to dry, damaged hair
  • Seals the cuticle and boosts shine
  • 2X softer hair*

*Than untreated damaged hair

K-PAK Reconstructor

This is it - the holy grail hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and JOICO’s smart keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness.

  • 64% less breakage*
  • Instantly healthier-looking hair
  • Improves hair elasticity
*Against combing breakage on damaged hair vs. a non-conditioning shampoo

K-PAK RevitaLuxe

This intensely revitalising treatment instantly repairs years of hair damage to make hair look and feel luxuriously healthy and pampered: radiant, silky, vibrant, and strong from roots to ends.

  • Instantly repairs years of damage
  • Doubles resistance to breakage*
*Against combing breakage on damaged hair vs. a non-conditioning shampoo

K-PAK Color Therapy

Formulated with African manketti and argan oils, plus keratin, K-PAK Color Therapy collection helps lock in stunningly beautiful colour vibrancy and knock out hair damage in one powerful punch. Maintaining over 82% of hair colour for up to 8 weeks, it also leaves hair 9x stronger* and twice as shiny**.

*When using K-PAK Color Therapy Shampoo and K-PAK Color Therapy Luster Lock Multi-Perfector
**Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Luster Lock Treatment

NEW K-PAK Color Therapy Luster Lock Glossing Oil

Light enough for fine strands, yet nourishing enough for thicker tresses, this oil blend delivers instant wow-factor plus powerful pollutant protection to ensure your clients' shades glow the distance.

  • Doubles colour vibrancy*
  • Preserves over 85% of hair colour (after 18 washes)
  • 150% more shine*
  • 2X stronger hair**

*vs. untreated hair
**Against combing breakage on damaged hair vs. a non-conditioning shampoo

K-Pak Color Therapy Color-Protecting Shampoo

This colour-preserving shampoo washes away dirt and debris while being gentle to colour-treated hair. With its luscious lather, your clients will actually help extend the life of their shade’s vibrancy* and fight future damage every time they wash.**

*Maintains over 82% of hair colour after 18 washes
**When used with K-PAK Color Therapy Conditioner; against combing breakage on damaged hair vs. a non-conditioning shampoo

K-PAK Color Therapy Color-Protecting Conditioner

This colour-locking, extra-conditioning formula helps shield your clients' hue vibrancy, while hydrating over time to strengthen hair and double its resistance to breakage.*

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when used with K-PAK Color Therapy Shampoo & Conditioner

K-PAK Color Therapy Luster Lock

With just one treatment, this deep-repairing wonder unlocks out-of-this-world colour vibrancy, mirror-like shine, and strands that not only look healthier but are also stronger (with 89% less breakage and 9x the resilience*).

*Against combing breakage on damaged hair vs. a non-conditioning shampoo

K-Pak Color Therapy Luster Lock Multi-Perfector

This silky leave-in treatment leaves behind an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UVA/UVB exposure that can fade hair colour.

  • Locks in over 82% of colour vibrancy for up to 8 weeks*
  • 2X stronger hair**
  • Instant detangling

*Maintains over 82% of hair colour after 18 washes
**Against combing breakage on damaged hair vs. a non-conditioning shampoo

For more information about stocking JOICO K-PAK and K-PAK Color Therapy, visit joico.eu

Tags

JOICO