The newly expanded Kerasilk Color range by Goldwell has it all – a luxurious, in-salon colour experience and great home care products to maintain colour brilliance
Nothing beats a personal recommendation as a way to sell products and gain new clients and, according to a recent study, more than 90 per cent of clients would recommend the new Goldwell Kerasilk Color Brilliance Service to their best friend.* So what has them so impressed? The service delivers a luxurious and unique in-salon colour care experience, complemented by a brilliant homecare range. It creates brilliant colour and hair that feels like silk for up to six weeks.** Thanks to the exclusive Keralucent Technology with colour-caring silk, low-molecular and high-molecular keratin blends and tamanu oil, colour-treated hair shines brilliantly, while remaining soft and touchable. Goldwell Kerasilk Color Brilliance Service consists of a three-step regimen in the salon:
Using a blend of high and low molecular keratin, the primer evens out the hair’s surface for better colour penetration. It also restores the inner structure to its optimal condition during colouring.
This locks and anchor the low-molecular keratin and colour inside the hair and closes cuticles by neutralising oxidation to give hair long-lasting strength and protection.
The sealer is applied to lock in color and smooth out the hair’s surface – this creates extraordinary light reflection and a dazzling shine.
Making your clients feel good is one of the best things about being a hairdresser. So with more than 85 per cent of clients saying their hair looks and feels better with the new Kerasilk Color Brilliance Service,* you know you’re onto a winner.
Take home the brilliance
Your clients have discovered the Kerasilk Color Brilliance service, now show them how to keep their colour for longer once they leave the salon.
Creating beautifully brilliant colour for clients is the goal for all colourists, but to keep them talking about the service and recommending it to friends, the standard has to be maintained between colour appointments. You can now help clients prolong the Goldwell Kerasilk Color Service with its aftercare range:
The lightweight formula Gentle Shampoo, Cleansing Conditioner and Dry Shampoo help prevent fading.
The Conditioner and Intensive Luster Mask help prevent colour loss by sealing the cuticle of the hair and have been especially designed for those with porous or damaged hair.
The leave-in care products in the Kerasilk Color home care range prevent colour-fading caused by using heat, for example when your client blow-dries or straightens their hair. The Blow-Dry Spray also provides heat protection and the new lightweight Brilliance Perfector creates a smooth hair surface for intensified colour vibrancy with UV protection.
Clients can enjoy the invigorating scent of the Kerasilk Color Beautifying Hair Perfume, which combines a touch of rose perfectly complemented by white musk.
For brilliant colour and hair that feels like silk, it’s got to be Kerasilk Color by Goldwell. To find out more, call 0330 1239530 or visit goldwell.co.uk
*Kao Consumer Test August 2017, 43 participating salon clients in Germany. **In combination with Kerasilk Color homcare product range.