Now is the perfect time to re-imagine the future for your salon business, complete with new ideas, new tools and new experiences for your clients, courtesy of L’Oréal Professionnel Paris
Built on the ethos of delivering superior products, services and experiences, which are made by professionals for professionals, L’Oréal Professionnel Paris has been elevating hair artistry since 1909. Now as we enter a new year, it’s time to re-imagine you salon business with new services, innovations and tools which will transform the client experience.
BE AT THE FOREFRONT OF FASHION AND TRENDS
Born in Paris, the city of fashion, creation & freedom of expression, L’Oréal Professionnel Paris remains firmly at the forefront of fashion and beauty – delivering the newest trends to create the future of beauty. With a regular involvement in Fashion Week, Graduate Fashion Week and much more, L’Oréal Professionnel Paris has built phenomenal backstage hair teams, and continues to work on a vast array of creative collaborations.
Last year was also the 20th anniversary of the brand’s long-standing partnership with Central Saint Martins. Together they have been challenging up-and-coming fashion talent and creative hairstylists to develop catwalk looks together. Each year, the Central Saint Martins graduating fashion students collaborate with L’Oréal Professionnel’s young stylists to develop unique looks to compliment students’ garment concepts. Partner with a brand brings you the ultimate fashion and trends.
OFFER THE BEST SERVICE TO YOUR CLIENTS
2020 highlighted how important it is for salons to be adaptable and forward thinking – two things that underpin L’Oréal Professionnel Paris’ approach to everything they do. With hairdressing expertise firmly at the core of every game-changing innovation, partnering with L’Oréal Professionnel Paris will make your job easier – giving more time to showcase your creativity, and delight your client base.
As a brand at the forefront of innovation when it comes to colour and care, L’Oréal Professionnel Paris also offers endless opportunities to continually enhance your creativity with unique products, services and technology. Deliver maximum performance every time with colour lines, such as Majirel and Dia Light, created to strengthen, condition and shine, and offer award-winning haircare to keep clients’ strands in top condition both in and out of the salon.
BE INSPIRED – UPSKILL AND DEVELOP
Looking to broaden your skillset and enhance your salon offering? With L’Oréal Professionnel Paris, there are endless education opportunities available at the click of a button 24/7 through Access. Join a community of over 40,000 stylists and enjoy both online and offline education for professionals, made by professionals. From academy courses to monthly webinars and tutorials, L’Oréal Professionnel Paris can shape your education journey with a bespoke plan to suit your personal needs. As well as important training opportunities, you will also have the chance to develop your creativity through industry events and competitions, such as L’Oréal Colour Trophy, Colour Congress or through being selected as an ID Artist.
GROW AND FUTURE-PROOF YOUR SALON BUSINESS
Offer the best experience to your clients with new tools and initiatives to help you achieve your business goals, and deliver outstanding services. As well as the online ordering platform, L’Oréal Professionnel Paris partners have access to the Style My Hair Pro app – the perfect colour consultation tool – and stress-free salon software from Slick.
As well as business-boosting tools, L’Oréal Professionnel Paris offers a client focused upskilling initiative through Salon Emotion, which helps stylists to better understand their client base, enabling them to fully embrace the new ‘normal’.
As consumers continue to seek more bespoke experiences, the reil landscape is evolving from transactional to experiential. By embracing the tagline “We Care For More Than Hair,” Salon Emotion seeks to disrupt the hair industry by transforming the salon experience on offer clients.