Schwarzkopf Professional welcomes Lisa Farrall

Our Most Wanted Texture Expert 2023 winner, Lisa Farrall, joins the Schwarzkopf Creative Collective

Schwarzkopf Professional has announced a new global ambassador, our three-time Most Wanted Texture Expert winner, Lisa Farrall. She joins forces with the brand as it launches its exclusive, new concept, Schwarzkopf Creative Collective.

The Creative Collective brings together creatives from across different platforms and professions, from big names in hair and beauty to musicians, artists and DJs, and is aimed at both professional and consumer audiences.

“It is essential for brands to engage with the cultural tapestry,” says Simon Ellis, corporate vice president and international creative director for Schwarzkopf Masterbrand. “Harmonizing voices across fashion, hair, beauty, and music marks an enthralling new era.”

Alongside Tyler Johnston, Lesley Jennison and Nick Irwin, Lisa’s new role as global ambassador makes up the Schwarzkopf Creative Collective. Her impressive career spanning over twenty-two years has seen Lisa work with some of the biggest stars in the world, including music videos for Ed Sheeran, Coldplay, Harry Styles and Kendrick Lamar. As a texture expert, her innovative and artistic approach to hairstyling has earned her many accolades, multiple awards, as well as hosting and appearing on TV shows such as The Big Blow Out and Steph’s Packed Lunch.

Schwarzkopf Professional welcomes Lisa to the team, recognising her passionate advocacy for diversity and inclusion in the industry, as well as authentically contributing to the conversation and using her platform to promote greater representation of all hair types, all ages and all types of people in her hair and beauty campaigns globally.

“Representation matters and it’s our responsibility to use our platform for inclusion and diversity,” says Lisa. “I believe if you talk the talk and walk the walk you can walk and talk at the same time. To promote change and share knowledge is what creates a lasting change, a ‘legacy’. It’s time to be texture neutral and gender neutral. It’s time for hair equality.”