LIVE from LFW – Jackie JS Lee S/S16


The show: Jackie JS Lee S/S16

The hair: Adam Reed for L’Oréal Professionnel

The inspiration: Next day straight hair with natural movement, light texture and personal touches based on each girl’s regular parting. “It’s as if she braided her hair in the morning, went to the beach and has now taken it out in the evening,” explained Reed.

The details: The team began by applying Pli to the hair with their hands to get rid of flyaways. They then separated the lengths into three sections, before braiding each section using a simple three-strand technique and securing it with an elastic. After applying more Pli into the parting and encouraging volume at the roosts by massing it in, the team set each style using a blow-dryer and diffuser (to activate the product) and left it to cool while still braided. Finally, just before the girls took to the runway, the hair was untied and gently unfurled to reveal soft, neutral and gently 70s-esque waves.

The products: L’Oréal Professionnel Tecni.ART Pli