The hair: Kevin Luchmun (International Artistic Director for Toni&Guy) for label.men
The inspiration: Satire and strobes lights – a celebration of 1980’s rave culture and a sweaty all-nighter at The Haçienda
The details: Kevin began by applying label.m Grooming Cream throughout the hair and blow drying it forwards towards the front of the head. Next, he sectioned the hair and straightened it using a label.m Titanium Pro-50 Styling Iron, before rubbing label.m Sculpting Pomade in his hands and applying it liberally all over. To finish, he combed the hair forward using a label.m Detangling Comb: Anti-Static, created separated spikes that lay flat on the forehead for a gritty ‘lived in’ look, and sprayed label.m Hold and Gloss to add a final dose of sweat-slick shine. For longer hair, lengths were twisted into fly-away, slightly scruffy scalp braids.
The products: label.men Grooming Cream, plus a Titanium Pro-50 Styling Iron, Sculpting Pomade, Detangling Comb: Anti-Static, and Hold and Gloss, all by label.m