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London Collections: Men – Richard James S/S17

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The show: Richard James
The inspiration: Hair was inspired by ’50s Chelsea socialite, Dandy Kim.
The hair: Daniel Jordan for GO24.7
The details: GO24.7 Styling Cream was used liberally all over the hair to create a dishevelled, undone look with a looser texture as if the hair had been done perfectly in the morning, but was now looser with more movement as the day went on. GO24.7 Control Spray was then spritzed over the hair to set the look.
The products: GO24.7 Styling Cream and Control Spray.