L’Oréal Colour Trophy 2018 Grand Final will feature a trio of ’21st Century’ shows

by | 24 May 2018

The three show teams presenting at this year’s L’Oréal Colour Trophy Grand Final have been announced.

On June 4, the artistic teams from Percy & Reed, Ken Picton Salon and Brooks & Brooks will take to the stage and dazzle the audience with their creative flair. The trio are all preparing segments to fit the theme ’21st Century Image’ designed to celebrate “how we capture the beauty within our ever-changing media driven world”.

The Percy & Reed Artistic Team, led by Adam Reed, will open the show with their presentation ‘The Moving Image’. Described as a “no holds barred delve into a creative mind”, the looks will take inspiration from hair in its moving form.  The segment promises to take the audience on a journey through colour, texture and movement through a series of spectacularly styled creations.

“The L’Oréal Colour Trophy Grand Final is one of the most creative things that I love doing in this incredible industry,” said Adam. “This show is my sixth Grand Final show, and I feel so honoured to be part of it and have the opportunity to express my vision so freely!”

The next section is titled ‘Capturing the Instant Image’, and will feature striking looks by the Ken Picton Salon team, led by Ken Picton. Exploring the notion of the selfie, the audience will witness filtering and altering taken to the extreme.

“We were absolutely delighted to be asked to be involved in this year’s Grand Final show and to be able to be part of such a great concept,” said Ken of his team’s involvement. “Our show will explore the instant digital image of fashion; immersing people and questioning who and what you want to be.”


Closing the show will be Brook & Brooks, who are developing a captivating piece called ‘The Editorial Image’. The show, led by Sally and Jamie Brooks, will explore classic looks, capturing the art of a model through a traditional lens. Showcasing breathtakingly beautiful images, styles will be displayed in a visual feast across the L’Oréal Colour Trophy 2018’s immersive stage.
Jamie and Sally Brooks commented: “It’s that time of year again – the highly anticipated L’Oréal Colour Trophy and we are thrilled to be part of the line-up for the closing show. It means that we get to call on our creative juices and hopefully create a show that everyone will remember. We look forward to seeing you there!”

Watch the official Grand Final show teaser:

Book your ticket and come and join in the celebrations on Monday 4th June at Battersea Evolution, London. Tickets cost £200 and can be ordered from lorealcolourtrophy.com

You can also follow along on the night exclusively on our Instagram (@creativeheadmag), as well as L’Oréal Professionnel’s Instagram, Facebook page and Twitter (@lorealpro). And don’t forget to check out the hashtag – #LCT18 – for a chance to see posts from all competitors and guests.

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