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LPPD launches must-read salon support guide

Got questions? Need some business ideas during lockdown and beyond? LPPD’s new guide has you covered

With salons shut once more across England and Northern Ireland and a tiered system in action in Scotland, it’s more important than ever to stay connected and inspired during these uncertain times.

Home to brands L’Oréal Professionnel, Redken, Kérastase, Pureology, Matrix and Shu Uemura Art of Hair, LPPD has launched a business-boosting Salon Support Guide, which offers key advice on marketing and communication, as well as government support, social media tips and much, much more. Available to all salons via Access, LPPD offers guides for both UK and Irish salons, ensuring everyone has access to the need-to-know information.

“We are thinking of all of our hairdressing partners andyour loved ones at this time. We want to affirm our total solidarity and are here to help you to navigate this challenging moment,” says Béatrice Dautzenberg, managing director for  L’Oréal Professional Products Division in the UK & Ireland.  “Together with Industry Trade Bodies, we are working to provide you with useful information – with care for you, your teams and your clients as the number one priority.”

An example of free marketing materials available to access from the guide

To help you to amplify ‘Call & Collect’, virtual consultations and other initiatives  during this time, LPPD has also created a range of assets, including window clings and social media posts, which are free to download and use across your salon social media channels.

To download the UK Salon Support Guide, click here.

To download the ROI Salon Support Guide, click here.