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Everyone is welcome

The original community-based brand for hairstylists is reinvented and more inclusive than ever

Matrix colour models

For more than four decades Matrix has been based on the values of synergy and togetherness. Today, Matrix is reconfirming and modernising those beliefs through its commitment to being the most inclusive brand in the industry, led by three key values which define the brand: inclusive, uncomplicated, and uplifting.

This March, the brand unveils its new look and feel, while still retaining its generous heart which puts inclusivity front and centre in everything it does.

Matrix proudly welcomes hairstylists of all ages, backgrounds and levels of experience into a supportive community where they are given the tools they need to succeed, including innovation and education to help every stylist realise their creative and professional potential.

Read on to hear about the brand’s history, the new products joining the line-up for 2021, why artists love Matrix’s message, how it supports business of all shapes and sizes, and the variety of education available for all manner of hair artists.


Read more about Matrix’s new look for 2021 here >>