Maximum styling in minimal time

Achieve the looks clients love in half the time with the new ghd max styler

Whether styling backstage or working in the salon, it’s important to use hard-working tools which deliver long-lasting looks – even when time is limited. As the latest addition to the award-winning ghd styler range, the ghd max offers faster straightening and styling and incredible results.

Perfect for long, thick, or curly hair, the ghd max features wide 1.65″ styling plates which harness new generation heat sensors for consistent heat distribution. 70 per cent larger plates* cover more hair with each pass of the styler.

Create flawless results without compromising the condition of the hair, thanks to advanced dual-zone ceramic technology. The styler features a patented heater system which constantly monitors the optimum styling temperature at 185°C across both plates. The ghd max is engineered to maintain healthy tension and efficient heat transfer from the plates for visibly healthier, smoother hair** with up to two times less frizz† and 80 per cent more shine††.

With smooth, contoured plates that glide through the hair and a sleek design with curved edges, create straight styles or loose waves with ease. Whether clients are looking to enhance their natural texture, or want a style switch, achieve sleek strands in half the time***.

As lockdown lifts across the UK and salons reopen, it’s vital to be ready for the post-lockdown rush. Perfect for shorter appointments, the ghd max meets the needs of both clients and professional stylists, making it a must-have for salon retail.

The ghd max is incredible for styling thick and naturally textured hair, wigs and hair extensions. It styles large sections of hair quickly, which makes it user friendly. It also styles with integrity as it maintains the temperature of 185° for safe heat styling. With ghd max, getting a sleek finish on all hair types is easy to achieve.Charlotte Mensah, global brand ambassador

To discover more about the ghd max styler and potentially stocking it in your salon, contact your ghd account manager or email

*vs. ghd original
**July’20. 91 per cent of 80 consumers agreed it left their hair instantly smooth.  88 per cent agreed it left their hair looking stronger

***July’20. 80 per cent of 140 consumers agreed vs. their current styler
technical test in a lab on frizzy hair, vs. naturally dried hair
† † technical test in a lab on brunette hair, measured vs. naturally dried hair