MEDIA KIT 2024
That's how many hair pros we reach arcoss print, social and digital
WHY CHOOSE PRINT
TAKE ME TO PRINT ↓
DRIVE YOUR CAMPAIGN WITH DIGITAL
ONE ON ONE
TAKE ME TO EMAIL ↓
@CREATIVEHEADMAG
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More than double the audience growth on Instagram than of any of our competitors Our highest performing Reel of 2023 (to date) got 86.5k likes and 1,147M plays and had a reach a of 1.153M. 89.4k followers – with 3.8M profile impressions and total reach of 2.4M (July-September)
A key platform for engagement with business-focused decision-makers, our Facebook page ranks in the top 25% of all Facebook pages globally for video views and engagement. 52.2k followers – with 3.4M page impressions and total reach of 3.1M (July – September 2023)
X (formerly Twitter) 33.6k followers
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TAKE ME TO SOCIAL ↓
BE PART OF THE ACTION
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• In 2023, the Most Wanted and It List Awards received a record number of entries – up 33% on 2022 – and drove the most amount of traffic to the Creative HEAD website.
• Salon Smart connects its sponsors with around 200 salon and barber shop owners and managers – it’s unique in the industry and draws both loyal and new attendees year on year.
• NEW in June 2024: Creative SPACE – a day of premium creative inspiration in central London
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TAKE ME TO EVENTS ↓
SELF/STYLED
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More than 60% of hair pros are self-employed. Our Self/Styled channel provides resources, ideas, advice and inspiration for freelance hair pros, and our education-driven Self/Styled Sunday virtual events attract a regular audience of over 1,000. |
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TAKE ME TO FREELANCE ↓
LET’S COLLABORATE
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We know the Creative HEAD audience like nobody else, so use our expertise to help build connections between your brand and our hair pros. Shoots, shows, events… Our Creative Partnerships team can do it all, bringing their expertise to the fore and saving you time and hassle. Oh, and the content we create for your brand is yours to publish and share elsewhere as you wish….
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TAKE ME TO AGENCY ↓
All commercial activity will be invoiced upon confirmation of booking. Our payment terms are within 30 days of date of invoice.
Creative HEAD
In Detail
Your brand, your artwork, positioned next to relevant editorial wherever possible.
| Size | UK edition | Ireland edition |
| Page run of magazine | £1,800 | €1,200 |
| Double page run of magazine | £3,000 | €2,000 |
| Inside Back Cover | £2,000 | €1,400 |
| Outside Back Cover | £2,500 | €2,000 |
Written and designed by us, approved by you. Conveying your message in distinctive Creative HEAD style.
| Size | UK edition | Ireland edition |
| Page run of magazine | £2,250 | €1,600 |
| Double page run of magazine | £3,500 | €3,000 |
| 4-page insert, superior stock | £6,000 | €5,000 |
| 8-page gatefold, superior stock | £8,000 | €6,750 |
| Front Cover | POA | POA |
| Other paper mechanics | POA | POA |
How to supply your artwork
File requirements
· Files must be print-ready PDFs
· Double-page spreads must be supplied as two single pages and labelled left and right
· All files to be supplied as composite CMYK
· A bleed area of 3mm on all edges must be contained within the file
· All images contained within the PDF must be high-resolution (300dpi recommended), CMYK format and all fonts must be embedded
· Files should be supplied via email, WeTransfer or Dropbox
· All files must be clearly labelled with magazine, issue date and your company name
Important: Creative HEAD is perfect bound, therefore all DPS files must be supplied as separate single pages.
Mechanical data
| Bleed | Trim | Type | |
| Page | 291 x 226 | 285 x 220 | 265 x 200 |
CTA: Please supply artwork to production@alfol.co.uk and laura.t@alfol.co.uk
Digital
Homepage takeover
Banner
Video
Your moving imagery across the full width of our site. Please supply a video file that we upload to our Vimeo channel to be embedded within our main homepage.
£500/week
All artwork to be supplied as gif or jpeg files. Animated gif files are acceptable on in-feature ads. Maximum optimised file size: 350KB
Pinned
Your brand/launch story, prominently displayed at the top of the homepage for one week.
£500/week
Promoted
High-profile exposure on the main homepage and Creative HEAD Ireland homepage
£300/week
Dedicated panel in Creative HEAD’s weekly email newsletter – £750
Bespoke solus email to our entire database – £1,000
We mailed this!
Link to examples of e-shots that have had mega engagement/stats
CTA: Contact Laura Tucker – laura.t@alfol.co.uk
Events
Most Wanted Awards
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Stars of the salon, barber shop, session and independent worlds unite to compete for 16 coveted trophies. Would you like to be handing one out onstage? Category sponsorship £22k plus VAT |
It List Awards
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Our high-energy competition has transformed the hairdressing landscape for young, ambitious hair professionals aged 30 and under. Exclusive sponsorship price on application. |
Salon Smart
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Our annual business networking event delivers opportunities to spend time with salon and barber shop owners and managers, all looking for ways to build a better business. Sponsorship packages from £5k |
The Coterie
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Hair meets fashion at these informal and intimate networking events around the UK, where creative professionals meet to share ideas and experiences, discuss topical issues and connect with one another. Put your brand at the heart of the conversation! Sponsorship from £10k |
The Coterie: In Session
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Live hair work and insight from editorial and session artists combine to create electrifying events and fully engaged audiences. We can put your artists onstage – and your products in the goody bags! Sponsorship from £25k |
Big Hair Do
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This national in-salon experience event drives consumers into your customer salons to experience the great services, brilliant products and expert people to be found there. Max 100 salons can participate. Sponsorship from £20k |
Self/Styled Socials
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Exclusively for the freelance community, these informal gatherings provide unique opportunities to connect with, inform and empower independent hair professionals Co-sponsorship from £3.5k |
Creative SPACE
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Freelance
WANT TO REACH FREELANCDERS? HEAD FOR SELF/STYLED
Our dedicated channel offering resources, ideas, advice and inspiration for freelance and independent hair professionals.
NEW! Self/Styled Masterclass takeovers
Inform and educate Creative HEAD’s freelance community with your pre-recorded Masterclass) hosted for a whole month on our Self/Styled platform. Meanwhile, our new Self/Styled Facebook group encourages conversation and interaction between our audience and your brand.
• Your pre-recorded video Masterclass published for one month on Self/Styled and Facebook
• Announced in Creative HEAD’s weekly e-newsletter, sent to 8k hair pros, and with 2x Instagram posts (90k following)
• Targeted traffic driven with an eshot to our Self/Styled database of 1,000+
• Supported with a banner ad, live for the full month on Self/Styled, linking to your website
£2,000/month
NEW! Self/Styled Socials
Exclusively for the freelance community, these informal gatherings provide unique opportunities to connect with, inform and empower independent hair professionals.
Co-sponsorship from £3.5k
CTA: Contact Laura Tucker – laura.t@alfol.co.uk
Agency
Whether you want to stand out in Creative HEAD’s premium editorial environment or simply need help with a project of your own, our Creative Partnerships team can create content for you.
Whether delivered through stills or video, rolled out live, in print, on site or on social media, we’ll create a concept that ticks your brand boxes and resonates with the audience you’re trying to reach.
Fully managed and delivered by our team, example partnership opportunities include photographic shoots, video projects, podcastS, documentary films and bespoke events.
Partnership projects will be individually costed following an initial briefing.
Creative HEAD
Events
We’ve built a powerful portfolio of engaging, inspiring events reaching in-person or virtual audiences. Come and be part of the action…
INSIGHTS
UK PRINT READERSHIP
IRISH PRINT READERSHIP
SOCIAL FOLLOWERS
DIGITAL UNIQUES
OPTED-IN EMAIL ADDRESSES
Send Us A Message
Social
Targeted Posts
Assets/content provided by you. Posts created by us.
Instagram Static Post – £1,200
Instagram Reel – £1,500
Instagram Carousel (max five frames) – £1,500
Facebook Post – £1,000
Add-ons – Drive more engagement by adding a Stories Frame to your Instagram or Facebook post.
Single Stories Frame – £500
3x Stories Frames – £1,200
10% of the cost goes towards boosting your post.
Instagram Hijack
Utterly compelling, a hijack consists of three main feed posts – a mix of Reels, single Static posts and carousels. We can post them either consecutively across a three-hour period with up to 8 Stories, or across one week with three Stories shared each time.
£4,000
Assets to be supplied in high-res, with as much variation in content as possible. Reels must be under 90 seconds, with no commercial tracks.
User Generated Content
USER GENERATED CONTENT (UGC)
With consumers 2.4 times more likely to view UGC as authentic, compared to content created by brands, UGC is considered one of the most valuable tools in social media strategy.
Harnessing our industry knowledge and understanding of our readers, we can create content that you can use freely on your channels, and for ad campaigns on the platform of your choice – eg, Reels, TikToks, static imagery or stop motion.
The content can also be shared across the Creative HEAD channels, reaching a combined audience of more than 143k followers across Instagram, Facebook and TikTok.
UGC content creation package (3x pieces of content) – From £2,000
Additional usage on Creative HEAD channels – POA
WE MADE THIS! Best examples of content capture in house:
SalonLab&Me Reel
Pleasure Gardens Festival
Pleasure Gardens Festival
Highlights from KWK by Kay Kwok at LFW