Alongside the BC Bonacure product launch, Schwarzkopf Professional has also launched the #BelieveinConfidence campaign, which aims to showcase real women experiencing real hair dilemmas, including four influential lifestyle bloggers who share their story:
Follow the bloggers’ beautiful hair inspiration and learn how their hair dilemmas are solved at believeinconfidence.com – the full BC Bonacure product portfolio can be explored on the official Schwarzkopf Professional website.
Schwarzkopf Professional also supports hairdressers though its ASK Education CARE LAB concept. This six-step holistic programme of training and digital eLearning designed to build retail confidence and professional consultation skills.
Discover Schwarzkopf Professional on Instagram at @schwarzkopfpro and keep up with BC Bonacure on social media with the #BelieveinConfidence and #BCbonacure hashtags.