Meet the BC Bonacure Influencers Team

Alongside the BC Bonacure product launch, Schwarzkopf Professional has also launched the #BelieveinConfidence campaign, which aims to showcase real women experiencing real hair dilemmas, including four influential lifestyle bloggers who share their story:

Follow the bloggers’ beautiful hair inspiration and learn how their hair dilemmas are solved at believeinconfidence.com – the full BC Bonacure product portfolio can be explored on the official Schwarzkopf Professional website.

Supporting hairdressers

Schwarzkopf Professional also supports hairdressers though its ASK Education CARE LAB concept. This six-step holistic programme of training and digital eLearning designed to build retail confidence and professional consultation skills.

Discover Schwarzkopf Professional on Instagram at @schwarzkopfpro and keep up with BC Bonacure on social media with the #BelieveinConfidence and #BCbonacure hashtags.

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