It’s the start of two perfect partnerships, as Larisa Love and Richard Mannah join the ranks of JOICO
After the great success of the first JOICO Global Destination Education in Punta Cana, JOICO have since partnered with two of the speakers at the event – headliner Richard Mannah, and colour expert Larisa Love. Hoping to evolve education even further and champion the healthy hair brand, Richard has joined JOICO as international guest artist director, whilst Larisa has become the exclusive brand ambassador across all its care, styling and colour lines.
A REGULAR GIRL WITH BIG COLOURFUL AMBITIONS
Known for her bold and fashionable colour looks, Larisa is fearless when it comes to her colour and her career, making her the architect of her own personal movement that saw her rapidly reach industry stardom. From social media star to industry celebrity and salon owner over in Studio City, CA, Larisa is the hair professional who excels at it all.
As part of her brand ambassadorship with JOICO, she will be creating new and fresh content, as well as showcasing colour techniques and formulas and collaborating on education curriculums and shows. Larisa will also be using her skills and talent to help JOICO test and develop new products.
“When I’m looking for companies and brands to partner with I look for authenticity, and not just in the products but the people behind it all. That’s why I fell in love with JOICO. They put so much passion into everything they do with clients and stylists in mind. My clients love the healthy and shiny results. I’m really excited to start this next step in my journey.” – Larisa Love, JOICO exclusive brand ambassador
A FRESH AND EVOLVING STAR
With over 25 years of experience in the hair industry that spans across three continents, it is fair to say Richard Mannah is a world-class stylist and a ground-breaking educator. Over his time in the industry, he’s worked on New York and London Fashion Week projects for Vivienne Westwood, Tommy Hilfiger and Vera Wang, with his work published in major publications, such as Elle and British Vogue.
With a core understanding of colour palettes, as well as being an expert stylist and cutter, Richard is perfectly suited to help evolve education and training curriculums in his role as international guest artistic director for JOICO. As part of his work with the brand, he will also feature as a brand spokesperson, bringing his charismatic personality and creative ability to every aspect of the role.
“I am so excited to join the JOICO family as International guest artistic director. I have had the privilege of working with the brand on international shows, photo shoots, ‘step by step’ videos and much more the past 14 months and I absolutely love working with the team and what the brand stands for. It’s the healthy hair company which believes in education, innovation, team-building, creativity and global growth. All these things are close to my heart and I am so excited to be part of this respectable global brand! The best is yet to come!” – Richard Mannah, JOICO international guest artistic director