Promotion – Phorest Salon Software
The importance of diversity and inclusivity in creating a thriving local community hub
“Salons are cultural institutions,” noted salon business coach Dennis Van Lierop at Phorest Salon Software’s 2023 Salon Owners Summit. The audience nodded in agreement, understanding the importance of the spaces they’ve created in their local communities.
Beyond the scissors, styling tools, and vibrant colour palettes of our local hair salons, these spaces stand as beacons of connection, diversity, and innovation for clients and staff. An extraordinary power lies in the hands of the professionals working in salons; the ability to not only create beautiful physical transformations, but also to form nurturing community spaces.
Creating Community Hubs That Unite and Diversify Neighbourhoods
By their very nature, hair salons hold a unique position as places where individuals of all backgrounds come together and make connections; from owners and managers to team members, clients, and suppliers.
In research conducted by Phorest Salon Software, it was revealed that 61 per cent of people visit their hair salon of choice because of the relationship they’ve forged with their stylist.
By nurturing an environment of inclusivity, diversity, and acceptance, salons can foster a sense of belonging that transcends the boundaries of ethnicity, gender, and background.
Education empowers your team and clients
Education is everything in the hairstyling industry, unlocking opportunities for your team that otherwise may not be accessible. As a salon leader, you have the chance to empower your team members through investment in continued education. By doing so, you don’t just elevate the quality of your services but also inspire your team to progress and your clients to embrace change. Actively participating in industry events, workshops, and seminars allows you to share your expertise, foster collaboration, and contribute to the collective growth of the hairstyling community.
Investing in innovation and using technology for community impact
Creating a community space that thrives requires time and efficiency, which is near impossible if your days are spent on time-consuming admin and tricky manual tasks. Phorest Salon Software serves as valuable tool for thousands of salons that are carving out community spaces, by streamlining day-to-day operations and providing businesses with the gift of reclaimed time.
By automating administrative tasks such as appointment scheduling, reporting, payroll, and inventory management, the software allows you to focus on what matters most; the client experience and community engagement. Similarly, Phorest’s integrated marketing and messaging tools enable salons to communicate quickly and effectively with their client base, engaging a broader audience and inspiring others to join in the unique community fostered.
House of Quirk owners, Tom and Rae
Myla & Davis
Celebrating Success Stories: Phorest Salons Leading the Way
Within the dynamic Phorest Salon Software community, numerous salons are spearheading remarkable initiatives to enrich their communities. Take, for example, Myla & Davis, a multi-location, London-based hair salon dedicated to developing industry talent through their in-house educational academy. By making salon training accessible, and equipping students with accredited qualifications, this salon is not only bringing education, but also professional development, opportunity, and employment to their local community.
Meanwhile, House of Quirk in Northwich is a unisex, inclusive, and diverse hair salon that hosts regular music events and uses social media to open up the world of their salon for everyone to see. On the topic, co-owner Rae says: “We feel strongly about being a part of the community. Supporting local independent businesses, helping local charities’ voices where possible, and keeping everyone in the ‘know’. We are super passionate about the hairdressing industry, its creativity, how we can boost people’s sense of being, and training the future humans of hairdressing.”
Salons Are a Driving Force Behind Community Growth
Hair stylists, salon owners, and managers are the driving force behind the remarkable impact hair salons have on their communities. The creativity, dedication, and commitment to diversity and innovation don’t just impact the services you provide, but also the people you touch, making it a better world for everyone.