‘Meraki’ by Sevda Durukan

A showcase of Sevda’s skills, the latest collection features a variety of hair lengths and textures, as well as expressive colours. ‘Meraki’ means to do something with soul, creativity, and love. Sevda has created the magic of Meraki – the difference between just working rationally or by adding the heart. With Meraki, Sevda is pushing the boundaries of the art of hairdressing to create diverse shapes which depict strength and power.

Hair: Sevda Durukan, JOICO creative artist and European Design Team member
Make-up: Yvonne Nussdorfer
Styling: Julia Muller
Photography: Giel Domen & Kenneth Vandevelde