The hair: Eugene Souleiman for Wella Professionals
The inspiration: With the Blumarine S/S16 collection as his starting point, Eugene set out to create a hair look that would off-set the ultra-feminine floral aesthetic with something much tougher and rawer, with an edgy, lived-in texture.
The details: To create a base texture, spray Wella Professionals EIMI Perfect Setting into the hairline of damp hair and use your hands to sweep it to one side, away from the face. At the back, divide the hair into two vertical sections and create two soft twists. Spray with Wella Professionals Stay Essential hairspray then pin to the top of the head before blow-drying. Once dry, let the hair down and rake through it with your fingers, shaking from side-to-side to let air into it and rough-up the texture. Next, spray more hairspray close to the roots at the hairline to create wetness, using your palm to smooth it back sharply. Finish the lengths with Wella Professionals EIMI Ocean Spritz for added texture.
The products: Wella Professionals EIMI Perfect Setting blow dry lotion, Wella Professionals Stay Essential hairspray and Wella Professionals EIMI Ocean Spritz salt spray.