MFW Men’s – ICEBERG S/S16

The show: ICEBERG S/S16

The hair: Jan Przemyk for GO24•7

The inspiration: Jan described it as a “Very clean, fresh, almost angelic look.” The focus was on natural preparation, “with varying intensified texture, for up close presentation.”

The details: Jan applied a small amount of GO24·7 Hair Gel to the models’ damp hair and combed it through with his fingers. He then blow dried the hair on a cool setting, still using his fingers to move the strands, exaggerating the hair texture and creating shine .

Next, Jan focused on rehydrating the hair through the lengths using GO24·7 Styling Cream where needed. To finish, he lightly sprayed each model with GO24·7 Control Spray to set the look.

The products: Hair Gel, Styling Cream and Control Spray, all by GO24•7.

ICEBERG Milan
ICEBERG Milan
ICEBERG Milan

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