A celebration of colour creativity, the latest Maria Nila campaign sees singer Zara Larsson joining forces with the brand to shine the spotlight on the Colour Refresh range. The #MixItLikeZara campaign allows Zara to express her individuality and love of colour and fashion by crafting three looks with colourist Josefin Johansson, who used the range on the shoot.
“With Zara being both a creative and colourful person, as well as a professional performer, we wanted to capture this in the collaboration by highlighting the most creative line in our portfolio, Colour Refresh,” explains Josefin. “As this is a collaboration, we wanted the campaign to be genuine for both parties and therefore we wanted to mix Zara’s world with the Maria Nila universe. It resulted in in this lovely campaign where Zara takes over The House of Maria Nila in Stockholm.”