Festival hair has been given a glow-up thanks to the Authentic Beauty Concept hair tent at
Pleasure Gardens FestivalÂ
In celebration of the ongoing collaboration with international DJ Peggy Gou, the first ever Authentic Beauty Concept hair tent pitched up at Pleasure Gardens Festival on Sunday 6 August. Set against the backdrop of a buzzing Finsbury Park, the serene space gave festival goers the chance to enjoy a moment of calm in between DJ sets, while enjoying a complimentary styling appointment.
Armed with branded ribbons, plenty of glitter and some of Authentic Beauty Concept’s best-loved styling products, advocates from across the UK and Europe created an array of trending festival looks for guests at the very popular hair tent. Stylists from the UK included Mimi Kobayashi, Anthony McMeiken, Dan Mewies, Miles Twist, Vishali Visavadia, as well as UK ambassador Joseph Ferraro, and global advocate Adam Garland.
On the menu was braids, waves, and space buns â and sometimes a combination of all three! A creative hub for over 20 stylists, the tent delivered a vibrant mix of looks, with some guests opting for more subtle glitter placement while others went all-out with flowing ribbon twists, glitter beards and bubble braids.
A unique opportunity for festival goers to experience the brand and leave with a new âdo, it was the perfect way to roll out the #AuthenticBeautyMovement to the masses.
The exciting event also gave stylists the chance to reconnect with the global Authentic Beauty Concept family and introduce the brand to a wider audience, before enjoying a headline set from Peggy as the sun went down.
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