Having launched his own line of products last year, Adam Reed has returned to his beloved Covent Garden to open what can only be described as the ‘brainchild’ of his work and personality. The salon embraces his ‘headcare’ mission wholeheartedly; a creative hub and a wellness space, hosting the Headcare Collective, a roster of like-minded individuals from the worlds of beauty, wellness, art, and fashion.
Dotted around the interior are accent walls, which include a House of Hackney wallpaper that informed the colour palette for the new space, as well as Adam’s haircare brand. Striving to encourage communication, the salon is filled with intricate details, personal items, artworks and the ‘chand-hair-lier’ – the statement chandelier handmade from hair that hangs above the staircase. There are also some special nods to Creative HEAD, including Adam’s Most Wanted Hair Icon trophy, and two Most Wanted and It List 2023 finalist cards pride of place at the front of the salon.
Wherever you turn, each corner has been consciously curated to spark conversation during appointments and create a homely atmosphere. After all, the ‘ARK’ in ARKIVE is pulled directly from Adam’s family (son Riley and husband Kenny).
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