MYTH: Going digital is pricey

Stat graphic: Cost puts 1 in 10 salon owners off going digital, says Treatwell

We get it – following the frustrations and stress of back-to-back shutdowns during the pandemic, you’ve found yourself scrutinising your business incomings and outgoings more than ever. And converting your salon’s appointment booking system to a software-based one is a huge expense you just can’t afford right now, right? WRONG.

You see, going digital doesn’t have to cost the earth; in fact it’s probably cheaper than you think. And, you may be surprised by how much more it can add to your bottom line. Miguel Horta, owner of Le Salon UK was skeptical before his research led him to Treatwell, and their Connect software system.

“One cut and blow dry appointment a month is paying for your salon software,” he explained. “Just one customer – that’s what people need to realise.” That’s pretty much the monthly cost of Treatwell partnership to Miguel – one cut and blow dry a month. But just picture all the new cut and blow drys (and half-head highlights, balayages, root touch-ups and more) that having Treatwell as a business partner brings in, day and night. That’s the kind of maths he can get on board with.

alarm clock icon showing 3am

“Imagine your salon is open 24 hours a day, but that you don’t have to be there. I’ve had clients book in for services after they’ve been out at a nightclub. I’ve had appointments coming in at three o’clock in the morning!”

Miguel Horta, owner, Le Salon UK
Miguel Horta, owner of Le Salon UK and Treatwell partner

And with no receptionist, Treatwell is playing a vital role in a business where Miguel himself still cuts hair – he’s plenty busy. “I don’t want the customer booking straight with me. I’m paying for the software – Treatwell is my partner in the business,” he laughs.

“To salons who are really attached to the book, I’d say this: you’re losing money. You’re losing time when your phone rings, when you’re rubbing things out and booking it again. People click ‘book now’ on my site and get taken straight to Treatwell.”

And it’s not just about the immediate financial benefits the minimal investment in a digital booking system brings. If it wasn’t for Treatwell Connect’s pricing flexibility, solid reviews platform and tools primarily designed to boost booking rates and improve your business’s bottom line, salons like Ahmet’s may not have made it through last year’s lockdowns.

“I understand everybody’s worried about expense, but once I saw how many new clients Treatwell brings in, and how many rebook rather than simply chasing deals, that’s when it put a smile on my face. Yes, with Covid we’ve lost business; but if it wasn’t for Treatwell, we would have lost a lot more.”

Ahmet Uzun, owner, Park Hair & Beauty

Ahmet Uzun, owner of Park Hair & Beauty and Treatwell partner

Think switching to digital will take forever? Think again…>