New season, new looks

Meet your new backbar must-haves to reconstruct, rebuild and protect
damaged tresses

The much-loved JOICO K-PAK formulas have enjoyed a serious upgrade for the new season, and are supercharged to rescue and restore damaged locks to their former glory. Expect dazzling shine, a healthy-looking finish and improved texture from the off. The improvement is powered by the latest upgrade in JOICO’s SmartRelease liposome technology, which allows for continual repair, strength and protection exactly where the hair needs it most.

In just four simple steps you can transform your clients’ hair with backbar treatments designed to reconstruct, rebuild and protect damaged tresses for a remarkably healthy-looking result. The in-salon Hair Repair System treatments work deep within the hair shaft to enhance the performance of all colour, perming and straightening services you might be using. After just one use the hair looks and feels incredible, giving almost three-times stronger hair.*

Take a closer look 

Innovative JOICO SmartRelease Technology features key ingredients that pack a serious punch to tame hair…

  • Keratin to help replace lost proteins in the hair structure
  • Guava fruit extract to protect hair against free radicals, UV damage and aid styling
  • Evening primrose oil full of omega-6 and gamma-linolenic essential fatty acids to help nourish hair back to health
  • JOICO SmartRelease Technology is a one-of-a-kind liposome delivery system to continuously provide hair with a steady stream of rosehip oil, arginine and keratin to help repair, strengthen and protect hair from cumulative daily damage

Intrigued? Of course you are. Meet the superheroes that will amp up your salon experience…

The four steps of the K-PAK Hair Repair System

Cleanse: K-PAK Professional Clarifying Shampoo

Clear the way for bouncy, shiny, healthy-looking locks with this deeply detoxifying shampoo. It rescues hair from hard water, chlorine, pollutants and styling products without stripping. 

Balance: K-PAK Professional Cuticle Sealer 

Smoothes and tightens the cuticle, locking in curl and colour while balancing the pH. 

Reconstruct: K-PAK Professional Reconstructor

Strengthening and restorative treatment for damaged hair.

Hydrate: K-PAK Professional Hydrator

Intense nourishing hydration for dry, damaged hair.


Discover how to the re-imagined JOICO K-PAK in-salon Hair Repair System can breathe fresh life into your salon business. Visit to find out more and follow @joicoeurope on Instagram and Facebook to keep up to date with the latest launches and news.

*Against combing breakage on damaged hair versus a non-conditioning shampoo.