New York Fashion Week: Men’s – Richard Chai S/S16

The show: Richard Chai S/S16

The hair: Frank Rizzieri for Aveda

The inspiration: Defiant individuality. A rebellious suburban youth, dressing to the beat of their own drum.

The details: Frank and the team began by preparing towel-dried hair with the brand’s new Thickening Tonic,  spraying it thoroughly from roots to ends in sections, before combing through to distribute the product evenly. They then blow-dried each model’s hair, using their fingers to create movement and texture.

Next, Frank emulsified a coin-sized dollop of Pure-Formance™ Grooming Cream and gently massaged it into hair, again working with the natural texture. Sculpting hair into a tousled style, he then defined each model’s look further with a small amount of Control Paste™.

The products: Thickening Tonic, Pure-Formance Grooming Cream and Control Paste, all by Aveda.

Richard Chai Men’s, Aveda
Richard Chai Men’s, Aveda
Richard Chai Men’s, Aveda