To discover all the looks from the shoot, click the > arrow in the top left corner of the gallery

This was anything but a closed set. Brought together by Creative HEAD in partnership with Wella Professionals, our April cover shoot celebrates the power of the gaze in the social media age, and the potential power of the glaze for your clients – trust us it’s going to be big news.

Under the tutelage of Wella Professionals UK colour trend expert, and 2019 Most Wanted Creative Talent winner, Zoë Irwin, three colourists from the revolutionary Wella Professionals Passionistas programme – Tom Badger, Thomas Frear and Katie Ottolangui – arrived at Spring studios ready to create wearable, cool-girl colour that would without doubt rack up the likes.

In a world where everything is seen in HD, and across everyone’s social media, the team were tasked with leaving no blonde untoned – enter the four new Illumina Color cool blonde shades, providing the clout behind the shoot colour.

It was a daze of glaze, from icy whites and watermelon pink to beachy brunette, all showcased in vivid, filter-free glory. With every detail captured behind-the-set, bringing you into the moment.

Here’s your invitation to join them on location…

Hair: Zoë Irwin, Katie Ottolangui, Tom Badger, Thomas Frear for Wella Professionals
Make-Up: Rebekah Lidstone @Frank assisted by Zoë Kramer
Styling: Mekel Bailey assisted by Connie Lewis and Jadzia Scott. Fashion Interns: Ethan Legarta & Elz Harding
Photography: Conor Clinch @A&R Creative
Models: Sofia Elhaj @Profile, Alice Riley @IMM, Lisa Groothuijzen @Zone