Not ‘Just’ a Hairdresser

by | 13 Sep 2022

Ex The Barber
Holly Matheson
Jack Baxter

 

 

Looking for staff? A landmark new ad campaign launches this month designed to change people’s perceptions about a career in hairdressing – and you can be involved!

We know how rewarding a career in hairdressing can be – but the public? They think hairdressing is something you do only when other options don’t work out. We need to start changing people’s minds!

Not ‘Just’ A Hairdresser is a new TV and social media ad campaign that directly challenges out-of-date misconceptions about hairdressing. Starring 12 real-life hair pros working in a range of different environments, the campaign shows off the success, variety, skill, diversity, entrepreneurialism and innovation in hairdressing now.

Not ‘Just’ A Hairdresser launches on TV channel E4 on October 3, during the first episode of The Big Blow Out, the new Bake Off-style hairdressing competition hosted by AJ Odudu and judges Sam McKnight and Lisa Farrall. Adverts will also appear within the next three episodes of the series.

Simultaneously, a social media campaign, featuring all 12 hairdressers talking about their careers, will play out on Instagram and YouTube.

Wherever they see the campaign, audiences will be directed to the-industry.co.uk, where they can meet all the case studies, find out how to get started in hairdressing and get connected to salons looking to hire apprentices.

Lee Stafford behind the scenes of Industry campaign
Holly Matheson Industry campaign

Join in the campaign

Create your own Not ‘Just’ A Hairdresser video!

We describe each of our case studies with three different words or phrases summing up the different roles hairdressers play on a daily basis.

Choose three words that sum up some of the roles you play. For example:

Confidence Builder, Counsellor, Positive Force

CEO, Creative Director, Brand Manager

Community Leader, Eco-Warrior, Force for Change

In your usual work environment, film yourself saying your three words to camera and end with the words: “I’m not just a hairdresser”.

Publish your clip on your social media channels tagging @theindustrysquad and using #ThinkHairdressing. If you like you can also use the I’m Not ‘Just’ A Hairdresser graphic, which you can download here.

Feed Graphic:

Stories Graphic:

For the biggest impact, start your campaign on October 3. Good luck!

Register your salon

Place your salon on our database of salons looking for apprentices. The database will be published on the-industry.co.uk and can be easily searched by people interested in becoming a hairdresser.

Watch the TV ad:

The Big Blow-Out, E4 October 3, October 10 and October 17

See the social campaign:

On YouTube and Instagram from September 26

Not ‘Just’ A Hairdresser was made by The Hairdressing Industry CIC with support from L’Oréal Professionnel Paris, Redken, Treatwell and Paul Mitchell.

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