NYFW – Hellessy S/S17

Hellessy hair NYFW ss17 hair

Backstage at Hellessy NYFW

The show: Hellessy S/S17

The inspiration: The collection was inspired by the rich, luscious Amalfi Coast, and the ‘messy-neat’ hair reflected this shimmering, beautiful landscape.

The hair: John Reyman for Aveda

The details: “Hair was prepped with new Aveda Damage Remedy Split End Repair that binds split ends back together for beautiful, touchable hair,” said John. “Then, with a couple of quick poofs of Aveda Shampure Dry Shampoo we were able to absorb excess oils and give hair a flirty, matte look – perfect for the runway.”

The products: Aveda Damage Remedy, Thickening Tonic and Shampure Dry Shampoo

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