Quick-fire questions with the owner of the eponymous A-list favourite hair haunt, George Northwood, whose clients include Alexa Chung, Claudia Winkleman and Daisy Edgar Jones. He clocked more than 2m views on YouTube during lockdown with his home hair tips and tricks, and if you’re one of his 54k Instagram followers, you’ll have been making heart eyes at his long, lived-in locks
Hanging out with my gorgeous pooch, Willow.
What’s one thing people might be surprised to learn about you?
I can play the piano quite well.
If you could travel anywhere, where would you go?
Costa Rica for a sublime yoga retreat.
What’s your favourite colour, and why?
I don’t have a favourite, but I live in white trainers and T-shirts.
If you hadn’t got into hair, what would you have done?
Initially I had wanted to be an actor.
Favourite colour technique, and why?
Balayage – it’s very creative and artistic and it delivers something truly bespoke.
Best piece of advice you’ve ever received?
Work hard and success will follow.
Your favourite hair look of all time?
Effortless, undone styles – think Alexa Chung’s bob in all its iterations or the Duchess of Sussex’s evening wedding look.
Favourite styling product to use in the salon?
Redken Pillow Proof! It’s a great hair primer and heat protector.
Summer or winter?
What is your biggest source of inspiration?
I like to look across all the fashion, beauty, film, music and art channels for inspiration. Anywhere that creativity is at work.
What’s on your music playlist right now?
Everything from JS Bach to Billie Eilish.
Who would play you in the movie of your life?
If you had one superpower, what would it be?
Being able to travel anywhere in the blink of an eye – no airports!
What motivates you to work hard?
The quest to create something new in my profession.
What is your favourite thing about your career?
It’s the perfect combination of people and creativity. Each day is unique.