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Only in the hands of the professionals

The future of hair colour comes not in a bowl, but in a spray bottle. L’Oréal Professionnel Paris asked top colour professionals what they thought of its latest innovation in colour, and the excitement was off the scale…

 

 

INNOVATION THAT EXCITES

“Innovation always excites me, but being able to take this into the salon and see the massive difference it will make on clients’ hair is probably one of the most exciting things to come into the salon in the past 10 to 15 years. Metal Detox will totally revolutionise the way that we colour hair in the salon. It really creates the perfect foundation for beautiful, long-lasting colour.” – Adam Reed, Adam Reed London

 

 

 

LEAD WITH EXPERTISE

“Clients are more and more aware of the effect of products on their hair. They will be impressed by the scientific research behind the product, as well as the results they will get. I have been fortunate enough to visit the Paris labs before, to see first-hand the research and scientific approach. I believe in the product and so will my clients.” – Guy Kremer, Guy Kremer Salon

 

 

BREAK NEW GROUND

“This new tech allows us to express ourselves artistically in the industry. There’s always been a fine line between creating amazing colour but not damaging hair – now our amazing ideas can be brought to life with Metal Detox.” – Giuseppe Stelitano, Trevor Sorbie

 

 

REVENUE REVALATION

“I think my clients will be so excited to try this, they are always on the lookout for the next big thing, and Metal Detox is just that. It gives improved condition, shine and results. Fundamentally, it’s going to change the way I colour hair, knowing that I can go in and create the look I want and guarantee the results for my clients.” – Anna Short, Daniel Galvin salons

Try Metal Detox for yourself and see the difference. Learn all about how to use the range on L’Oréal Access, with dedicated video tutorials and demonstrations.

READ MORE ABOUT METAL DETOX >>