With the 2018 competition now open, you may be wondering what it takes to become a Most Wanted champion. These guys hold the answers! Read on to get to know our MWIT17 winners a little better…
Lloyds Hair, Waterford
A 56-strong, fun-loving team makes Lloyds Hair a big-hitter. The team stays engaged thanks to pizza meetings and days where they are tasked to pay 10 compliments a day. Most crucial is the annual Mystery Day. The team is in the dark about what it entails but it brings everyone together – employees of the year are crowned and trips to NYC are won…
Dylan Bradshaw, Dylan Bradshaw
It takes confidence for a young hairdresser to take himself off to New York at the age of 21. Dylan brought his skills back home, created a destination salon in the heart of Dublin, and went on to win countless awards (including this one in 2016 as well!). However, it’s the remarkable #GetBlownAway campaign in support of the ISPCC that may be the work he ends up most proud of…
BEST SALON TEAM
Cut & Grind, London
This is a team that prides itself on helping on another improve all aspects of their lives, having built the salon from the ground up (literally). There is a DIY mentality and aesthetic that runs through this team, ensuring success is shared and earned. Monthly meetings are an opportunity to raise concerns, share advice and improve – both staff and clients are encouraged to feel ‘part of the family’.
BEST LOCAL SALON
Jas Hair Salon, Salisbury
Jas Hair is a Salisbury institution – and a third win in this category has given them hallowed Legend status! The salon helped create Salisbury Fashion Week, has raised £90k for the Stars Appeal charity, its RewardME scheme partners with local businesses to boost numbers and earn free hair services, and close collaborations with the local independent business group have boosted guest numbers by 12 per cent.
BEST NEW SALON
Matthew Curtis Rosewood, London
Accepted by Samantha Grocutt from Essence PR
You may never get to ride the Orient Express, but this salon offers an experience inspired by the world’s most famous train service – brass luggage racks and all. Rosewood London is a beautiful hotel and Matthew Curtis brings extra style into the guest rooms. An adapted vintage wooden trunk is used as a portable styling station that is as evocative as it is practical.
BEST SALON EXPERIENCE
Not Another Salon, London
Part of Not Another Salon’s approach came from Disneyland – it doesn’t sell rides, it sells dreams. It’s appropriate Time Out called it a ‘playground’ because the salon says it doesn’t sell hair, it sells liberation! Clients will have seen lots about Not Another Salon on social media, but a little surprise is held back: a secret room nicknamed ‘Happiness in a Box’. Keep it quiet…
MALE GROOMING EXPERT
Jonathan Andrew, Jamie Stevens
Accepted by Jamie Stevens
As artistic director at Jamie Stevens, Jonathan has been shortlisted for – and won – a host of awards. And his reputation is only getting bigger. He says he was “born into hairdressing”, so it’s no surprise he spends so much of his time on education, with a particular passion for one-on-one teaching. His work with the likes of Rankin and Olly Murs really shows his versatility.
Craig Chapman, Craig Chapman Hair Design
Not many people grow up in Cornwall, end up in The Gambia and find themselves focusing on afro hair. But Craig Chapman does things differently. As well as his salon, his session styling company sees him working with some of the biggest stars and TV shows around. If all else fails, he’s just going to try being a Graham Norton impersonator. Following this win, we think he’ll stick to hair.
Sophia Hilton, Not Another Salon
You need to make an impact if you want to stand out on East London’s Brick Lane, and savvy Sophia is one of the area’s stars. She created a gender-neutral pricing model that earned column inches and helped Not Another Salon’s Instagram account become the most followed salon in the UK that doesn’t have a consumer product line. This is five-star success worthy of the name Hilton.
AWARD FOR INNOVATION
Abby and Karly Whittaker, The Scrun
Pitched as the “new hair-up must-have”, The Scrun is a clever hair accessory from former Most Wanted winners Abby and Karly Whittaker, directors of Sarah Hodge Hairdressing. The aim is to create a variety of looks in a flash (Victory Roll! Chignon!), offering a great retail opportunity to salons. It’s made it onto QVC and at The Clothes Show Live one was sold every second!
Sam Burnett, Hare & Bone
Selena Gomez, Taylor Swift, Hailey Baldwin – Sam Burnett predicted the hairstyle of 2017 in his winning image; the modern shag. A super-sized version of the multi-tonal berry layers and heavy fringe adorn the wall of his Fitzrovia salon, Hare & Bone, and savvy fashionistas are copying the chop up and down the country.
Sophia Hilton, Not Another Salon
Not content with creating an edgy Brick Lane salon, Sophia puts colour at the heart of everything she does. Her influence has allowed her to speak out against unrealistic expectations that can damage colourist confidence and is so strong that when her salon created a ‘hidden rainbow’ look, it went viral – prompting 102 articles within 24 hours! Nothing that good can stay hidden for long.
With shows spanning Preen to Pringle under his belt, Syd is now a permanent fixture as a lead at fashion weeks worldwide. His work frequently graces the pages of Vogue, ELLE, Love, Tatler and iD (to name just a few) and his impeccable commercial work has helped to shift stock for labels including Alexander McQueen, Versace and Louis Vuitton.
Sam is so iconic that 2016/17 saw him front his own exhibition – Hair by Sam McKnight – at Somerset House, alongside a coffee table tome of all his legendary work. Oh, and he’s also managed to unveil a product range in his own name, featuring aromas inspired by his love of gardening, all while keeping up with styling duties backstage at Chanel, Vogue and beyond. Credited as “the original session stylist”, this is the second time Sam’s incredible orbit has seen him triumph in this category.
Errol Douglas – Creative Talent winner 2010, 2013, 2016
Let’s face it, Errol is an industry favourite, often name-checked as a mentor and inspiration by some of the hottest talent coming through the ranks today. His legendary status in the Creative Talent category is a testament to his stunning collections, brilliant platform artistry and tireless fashion week work – all maintained while running a chic Belgravia salon that is the go-to spot for beautifully grand weddings and those looking for serious style points.