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A drop of magic

Colour has come a long way since ’80s one-dye-fits-all and damaging colour services, but Goldwell is shaking up the colour world once more with @Pure Pigments

Add just a few drops of this direct dye additive to your usual Goldwell colour to create long-lasting, multi-dimensional, customised colour effects with the most astonishing shine – it’s incredible!

The HD3  Dye Technology in @Pure Pigments – a completely new generation of direct dye molecules inspired by high definition photographic dyes – was developed over 17 years by Goldwell in collaboration with the experts at Fujifilm.

This new colour product delivers 3D colour effects and long-lasting brilliance.

NEW COLOUR SERVICES

With @Pure Pigments you can create a new category of hair colour services, with show-stopping effects that change and move with light.

COLOUR MORPHING

Colour Morphing uses multiple tones of @Pure Pigments to create iridescent, holographic effects

 

COLOUR BOOSTING

Colour Boosting results in vivid, colour-saturated shine by adding tone-on-tone colours to Goldwell Topchic, Colorance or Nectaya formulations

 

COLOUR WASHING

Colour Washing creates beautiful pastel washes that range from subtle to intense colour, and illuminates lighter tones with veils of soft colour

Six concentrated colours offer an infinite world of colour creativity: Pure Yellow, Pure Orange, Pure Red and Pure Violet create vivid tones and effects. Pearl Blue and Matte Green soften and counteract unwanted tones.

Image credits
HAIR COLOUR Rebecca Hiele and William Wilson.
HAIR STYLING Daniel Martin.
MAKE-UP Loni Baur.
CLOTHES STYLING Ingo Nahrwold.
CREATIVE DIRECTION: John Moroney.
PHOTOGRAPHY Ralph Mecke.