A touch of (dirty) luxe

Favoured by celebrities like Jennifer Aniston and Taylor Swift, colourist Adrian Paoluccio, of Smiths Salon Soho, shares his take on the new colour trend for blonde clients to try

Dirty-luxe blonde colour@adrian_hairlondon_

“Dirty-luxe blonde is the new colour trend, based on lots of multi-dimensional tones. Rather than featuring one shade overall, this look is more tonal and blended. It’s a richer result with a touch of luxury – a bit chicer with some rock ‘n’ roll vibes.

This concept tends to have a bunch of different colours and tones mixed together, such as mushroom and honey blonde shades, as well as brunette tones to give a not-too-warm-but-not-too-cool finish The end result is a pretty in-between blonde-ish shade that isn’t as bright as platinum, as warm as honey blonde, or as dark as full-on brunette, but has elements of all those things.

There’s nothing brassy about dirty-luxe blonde. This is all about natural cool, warm and dark blonde shades creating a dramatic and chic yet natural effect. If clients are having trouble deciding whether to go blonde or brunette, this is the perfect technique to give them the best of both worlds.

To achieve the dirty-luxe blonde finish, there are various techniques which can be used, such as traditional highlighting or balayage. I am particularly a fan of applying the colour free hand, as this gives more of a personalised outcome and allows you to play more with depth and dimension. One of the best ways to add dimension to the colour is by adding some lighter pieces  in the front – face-framing is perfect for this look!

Dirty-luxe blonde colour process@adrian_hairlondon_

Dirty-luxe blonde hair colour@adrian_hairlondon_

For any clients who are more colour-shy, or are looking for a lower maintenance look, dirty-luxe blonde is a great option. Ideally, clients would have a colour re-fresh three times a year, with regular toning services in-between to keep colour fresh.”

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