Blonde Unlocked: Live Artist – Michael Convey, Convey Salons

by | 5 May 2020

With over 15 years experience in the industry, Michael Convey is a master in perfecting commercial colour. Hear his take on the biggest colour story of the year from the live virtual event

A multi-award-winning hairdresser and artistic director of Convey Salons, Michael has been working in the hairdressing industry for over 15 years. After launching his salon at just 20 years old, Michael has helped Convey salons grow from strength to strength, with it now considered the go-to salon in the area. 

Known for his passion, creativity and revolutionary way of thinking, when it comes to creating beautiful colour for clients, there’s nothing that Michael doesn’t know.  With his extensive knowledge and commitment to training and development, Michael joined the Matrix Artistic Team over three years ago, and has since been representing the brand across the UK and Ireland. 

My most memorable blonde look has got to be from the Matrix Blonde ambition tour. It was my first time on stage for Matrix, and the first time I had showcased my prismatic toning technique. I absolutely love a multi-tonal expensive looking blonde, and I knew I had to pull out a show stopper! I used 15 different formulas to create the overall look on the night. I was so proud to walk the model on stage. Michael Convey

“My first ever blonde experience was 15 years ago. I was a young apprentice, and my boss had me pulling hair through a cap,” recalls Michael. “Needless to say I was over the moon when I was taught to foil for the first time. Blonde services have changed so much over the years, with different highlighting techniques and balayage, but that memory will always stick in my head!”

Unlock the Blonde Story for 2021

With so much experience transforming blonde strands, Michael shared some of his top tips at Creative HEAD’s Blonde Unlocked live virtual event on Monday 10 May.  “I think we will see more nineties-inspired looks over the summer season, with chunky money pieces and baby blonde tones with a little warmth,” says Michael.  “Warmer tones are in and I’m so happy they are! It’s one of my favourite things to create as I  feel they are more flattering to most of my guests.”

During the live virtual event, Michael shared a must-have technique for creating a gorgeous iridescent blonde finish, using some of his favourite Matrix must-have products, Michael showed how he creates a seamless root shadow, while adding extra depth and dimension.

Want to see Michael showcasing this colour work LIVE? You can rewatch the coverage of Blonde Unlocked event in full below including Michael demonstrating his iridescent blonde technique!


Warmer tones are in and I’m so happy they are! It’s one of my favourite things to create as I  feel they are more flattering to most of my guests.Michael Convey


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