She’s the balayage expert who has transformed the strands of social media stars across the nation. Now Samantha Cusick is sharing her take on the biggest colour story of the year in a live virtual event
Samantha Cusick has a single vision: to create incredible, commercial, client-friendly colours. Using the latest techniques and technology, she has created a unique salon experience, too, with her fresh approach to colour.
Entrusted with colouring and styling some of the UK’s most influential women in the social media sphere, like Zoë Sugg and Tanya Burr, Samantha was among the first of her generation of female hairdressers to harness the power of social media though her Instagram channel, @samantha.cusick. In the years since, she has successfully built and established a mega-watt profile online and now, with her own salon and education programme, too, a respected brand identity that stretches industry wide.
Samantha opened her eponymous salon in the heart of Notting Hill in 2016, where she works alongside her hand-picked supreme team. Together, and armed with the latest product innovations, they deliver unparalleled services to clients.
Known for her balayage skills and enviable colour knowledge, Samantha’s work has been featured in national newspapers and fashion magazines. Credited for offering wearable styles to all women through a modern colour palette, she is now an advocate for Redken, too, and has also launched education for other artists.
“I’ve always loved creating blonde looks”, says Samantha. “I remember the first time I went blonde at 17 – I had a full head bleach and I remember feeling so cool and confident. Helping other women to find extra confidence is why I love creating their dream blonde hair,” she adds.
Unlock the Blonde Story for 2021
Always one step ahead when it comes to colour trends, Samantha shared her take on the most coveted colour of the moment – blonde – at Creative HEAD’s Blonde Unlocked live virtual event on Monday 10 May. “Balayage isn’t going anywhere, it’s just getting blonder”, she says. “I truly believe that sharing our knowledge and experiences is the key to building a better industry.”
Want to see Samantha showcasing her colour work LIVE? You can rewatch the coverage of the Blonde Unlocked event in full below including Samantha sharing her top tips for reverse balayage, using a selection of her favourite Redken products.