Every month we’re solving specific colour conundrums with the help of some of Wella Professional’s top guest artists. Clayde Baumann, global colour director at D&J Ambrose and Wella top artist is rolling up his sleeves, ready to re-open…
Colour is at the top of everyone’s list for April, with colourists up and down the UK stocking up on colour removers, conditioning treatments and lighteners. Clayde Baumann encourages a more holistic approach – take a step back and ensure your processes from start to finish are in order, in order to deliver a stellar performance day in, day out.
“At the risk of stating the obvious, your clients haven’t seen you for the past four months and before that we were playing catch-up from the lockdown 2.0, so a big issue is going to be your time management. At D&J Ambrose we’re ensuring that there is ample time when we’re booking in appointments to do everything that is needed, factoring in an extra 15 minutes for each colour application and each cut and blow-dry, just to give us that bit more time.
“We want to make sure our customers feel like they’re really being attended to, so we’re working longer hours and many members of our team are voluntarily working an extra day each week. The level of service is quite a big thing; we’re entering another era where finances are likely going to be a problem for our clients, so we’re making sure that we elevate our service even more.
“It’s about making sure that every customer receives a phone call to confirm their appointment, instead of just sending a text message. It’s perfect because it also generates a conversation, so if there’s any reason a person can’t make it in we have time to get that appointment filled. Going through service and time management with a fine-tooth comb is very important.”
We Create – Together!
There is one event you do not want to miss… Wella is holding an exciting global virtual event called We Create, which will see more than 20 international icons showcasing their creativity. And best of all, it is absolutely free for everyone to attend!
This ‘fiesta of hairdressing’ will take place on 25 April, with four hours of shows, seminars, and intimate conversations with industry leaders. Expect a celebration of the hairdressing craft through a jam-packed agenda, featuring well-known global industry names such as Robert Eaton, Sonya Dove, Darren Ambrose, Zoë Irwin and many more.
We Create will be accessible to beauty professionals all over the world and offers the ability to select the topics that interest you from two channels streaming content simultaneously. But don’t worry, you won’t miss anything – both streams will be available to view again for one month after the event.
Registration to We Create is completely free, a gift from Wella to the industry. Sign-up online at wellawecreate.com